Icons and Jude: Inside Bellingham’s First Exclusive Signing

Jude Bellingham Icons
September 23, 2026
Announcements

Ahead of the FIFA World Cup™, Jude Bellingham signed a new memorabilia partnership with Icons.com. Days later, he began the tournament of his life, scoring seven goals and winning the Bronze Boot. The pieces he signed for us in Madrid, at the first signing session of his career, are available now on Icons.com and nowhere else.

Icons and Jude

Announced in June, ahead of the tournament, the partnership makes Icons.com the exclusive home of official hand-signed Jude Bellingham memorabilia. It puts him alongside Lionel Messi at the heart of Icons: two generations of the game, both signing exclusively with us.

“I’m pleased to partner exclusively with Icons.com ahead of such a huge moment in my career. Connecting with fans around the world is incredibly important to me, and this partnership gives supporters the chance to own authentic pieces that celebrate some special memories.”
Jude Bellingham

“Jude is one of the defining footballers of his generation. We’re thrilled to welcome him to the Icons family and look forward to bringing fans exclusive products during the FIFA World Cup 2026 and beyond.”
Dan Jamieson, CEO of Icons.com

The first signing

By the time the deal was announced, Jude had already sat down with us. On 22 May 2026, at a private signing session in Madrid, he held the first signing session of his career. With the World Cup on the horizon, England came first: 2026 home and away shirts and official FIFA World Cup™ adidas Predator boots. He also signed UEFA Champions League footballs and Real Madrid home shirts from 2023-24 and 2024-25, his first two seasons at the club.

Proof in every piece

Every item is hand-signed by Jude Bellingham and TripleLock™ authenticated, our authentication system developed with Crane Authentication, the world leader in brand protection. Each piece comes with a certificate of authenticity from Icons.com carrying a photo of the moment it was signed, stamped with the date and location, plus our lifetime guarantee.

A tamper-proof hologram on the item matches the one on its certificate, and an encrypted NFC tag lets you tap your phone to see its full authentication record. Three independent checks, linking the piece, the certificate, and the record for life.

Browse the Jude Bellingham signed collection.

From Birmingham to the Bernabéu

Bellingham made his Birmingham City debut at 16, and the club retired his number 22 shirt when he left for Borussia Dortmund in 2020. Three seasons in Germany ended with the Bundesliga Player of the Season award, and in June 2023 Real Madrid brought him to Spain.

He won La Liga and the UEFA Champions League in his first season at the club, and was named La Liga Player of the Season. The Ballon d’Or’s Kopa Trophy followed in 2023. For England, his stoppage-time overhead kick against Slovakia at UEFA EURO 2024 is already one of the great Three Lions moments.

At 23, he is the player Real Madrid and England build around, and a modern Icon of the game still writing his story.

A summer to remember

Bellingham scored in the group stage wins over Croatia and Panama, then twice against Mexico and twice more against Norway, becoming the first player to score twice in consecutive World Cup knockout matches since Diego Maradona in 1986.

The semi-final brought England face to face with Lionel Messi’s Argentina, who came from behind to win 2-1 in Atlanta. Bellingham added his seventh goal in the third-place win over France, as England finished third, their best World Cup for 60 years.

He left North America with the Bronze Boot and a place in the FIFA Dream XI, and along the way became the youngest England men’s player to win 50 caps. Seven goals, more than any Three Lions player has ever scored at a major tournament.

As the Home of Messi-signed memorabilia and Jude’s exclusive signing partner, we’ve brought our two partners together in one piece: the Messi and Bellingham official FIFA World Cup™ dual frame.

The collection

Signed at the Madrid session, highlights include:

Explore more from England and Real Madrid, or the full Jude Bellingham signed collection.

Official. Authentic. Exclusive.


Gracias, Capitán: Messi Retires from International Football

September 2, 2026
Announcements

There will never be another chapter like it. After more than two decades in the famous number 10 shirt, Lionel Messi has announced his retirement from international football — closing the greatest individual story the international game has ever seen.

It began with a teenager so slight the shirt seemed to wear him, and it ends with the most decorated player in Argentina’s history: a FIFA World Cup™ winner, a multiple Copa América champion, his country’s record goalscorer and its most-capped player. Between those two points lie twenty years of moments the sport will never forget, and a few heartbreaks that made the triumphs mean more.

The Long Road to Qatar

What made Messi’s international career so beloved was that it wasn’t easy. There was the agony of the 2014 final in the Maracanã, defeats on penalties in successive Copa América finals, and even a brief retirement in 2016, reversed because Argentina simply refused to imagine the shirt without him.

Then came the golden years. The 2021 Copa América, his first senior international trophy, was won in Brazil of all places, followed by the night that completed football: 18 December 2022, Lusail, the World Cup final for the ages. Messi lifting the trophy in Qatar wasn’t just Argentina’s third star; it felt like the game itself settling a debt.

He gave it one final summer in 2026, captaining the holders all the way to the final on American soil at the age of 39. It wasn’t to be; a brilliant Spain side saw to that, but the ovation that followed him around stadiums in the United States, Canada and Mexico all tournament long said everything. The world knew it was watching him in the albiceleste for the last time.

Our Twenty Years with Leo

At Icons, this moment lands differently. We have worked with Leo since he was 17 years old, before the Ballon d’Ors, before the trophies, when he had only just broken into the FC Barcelona first team. He is not simply an incredible player; he is the longest partnership in our history, and the heart of everything Icons has become.

Across two decades and several signing sessions every year, we have watched that famous hand sign thousands of shirts, balls, boots and photographs. In 2014, together, we launched the first officially licensed memorabilia range ever created for an individual player, Official Lionel Messi Signed Memorabilia, and we have been his exclusive signed memorabilia partner throughout the era that took him from prodigy to world champion.

Some of those signatures now sit in collections on every continent. Every one of them tells the same story: an authentic connection to the greatest of all time, made in person, pen on fabric, the closest a fan can get to the moments he gave us.

The Shirts That Say Argentina


Leo will keep playing club football, and we will keep working alongside him as we always have. But the Argentina chapter is now complete, and the signed shirts, World Cup pieces and framed displays created across our partnership have become something new today: artefacts of a finished masterpiece.

From signed Argentina 2022 World Cup shirts to dual-signed displays alongside the next generation, the Official Lionel Messi Signed Collection is where that story lives on.

Gracias, Capitán. It has been the honour of our lifetime to sign alongside you.


Play the Icons Predictors

Icons_Predictor
August 13, 2026
Announcements

From the World Cup to every gameweek: play the Icons Predictors

Last summer, football fans didn’t just watch the FIFA World Cup™ — almost 50,000 of you predicted it. Our free-to-play World Cup Predictor became one of the most-played things we’ve ever put on Icons.com. And it turns out you can’t have just one. So we’ve built a whole line-up of football predictors, and there’s a hand-signed shirt to win in every single one.

It started with the World Cup

The 2026 FIFA World Cup™ Predictor was simple: fill in the full bracket, call the daily scorelines, and pick your Golden Boot and Golden Ball — all for free. 49,157 of you entered, played along through every round to the final, and watched Spain lift the trophy after a 1–0 win over Argentina.

Two players walked away with the top prizes. Chan Pak Hong submitted the most accurate bracket of the lot and won a hand-signed Lionel Messi shirt. ABiliouris finished at the top of the Daily Scores leaderboard and won an official FIFA World Cup signed and Hero Framed shirt.

Missed it? See the results and winners →

The predictors are back — for every competition

The World Cup only comes round every four years. Football doesn’t stop, and neither do the predictors. Here’s what you can play right now.

Champions League Predictor

Pick your final four: who lifts the trophy, who they beat in the final, and the two teams they knock out along the way. Lock it in before the league phase kicks off. Call it right, and you win a signed shirt from a Champions League winner — and as the home of official UEFA Champions League® memorabilia, we’ve got the shirt to match. [Make your prediction →]

Ballon d’Or Predictor

Reckon you know who’s taking the game’s biggest individual award? Build your top five, from the winner down, before the ceremony. Icons.com is the home of official Ballon d’Or™ memorabilia, and there’s a signed shirt from a Ballon d’Or winner up for grabs. [Make your prediction →]

Gameweek Predictor — Premier League, Serie A and LaLiga

This is the one you play every single week. Each gameweek, we pick the six biggest fixtures, and you predict the exact scores. Nail the scoreline, three points; get the result right, one. Points stack up on a season-long leaderboard, and whoever finishes at the top in May wins a hand-signed shirt from a title-winning club. Pick your league:

Free to play. Real shirts to win.

Every predictor is free, takes a couple of minutes, and puts a hand-signed shirt on the line. Make your calls, climb the leaderboards, and while you’re here, take a look at the official signed collections behind the prizes.

Shop signed football memorabilia →


A Fresh Look for Our Holograms, Same Trusted Authentication

New Icons Hologram
April 10, 2026
Uncategorized

At Icons.com, every piece of memorabilia we sell carries more than just a signature; it carries a promise. That promise has been represented for years by the tamper-evident hologram fixed to each item we authenticate, a small but vital marker that connects your collectable back to us and to the moment it was signed. Over the coming weeks, you’ll start to notice that the hologram looks a little different. We wanted to take a moment to explain why.

What’s changing

We’re rolling out a new hologram design across our range. It’s a visual refresh — updated finish, refined detailing, and a cleaner look that sits better alongside our current branding. You may see both the old and new holograms in circulation for a short period as we transition stock, and that’s completely normal. Items already in your collection remain exactly as authentic as the day you bought them. Nothing about their value, provenance, or certification changes.

What’s not changing

This is the important part: the process behind the hologram is identical to what it’s always been. Every item we sell is still signed in person at a private signing session attended by an Icons.com representative, photographed throughout, matched to a certificate of authenticity, and logged in our database. The hologram is simply one component of that wider process, part of our TripleLock™ authentication system, which combines in-person witnessing, photographic evidence, and a unique certificate reference so that every piece can be verified long after it leaves our hands.

In other words, we haven’t changed how we authenticate. We’ve just updated how the sticker looks.

Why now?

Authentication markers need to evolve. As print and security technology move on, so do the standards we hold ourselves to. Refreshing the hologram gives us a chance to bring the design in line with the rest of our brand while also taking advantage of improved materials. It’s a small step, but one that reflects the care we put into every stage of the process, from the signing room to the moment a piece arrives at your door.

For existing collectors

If you already own items authenticated under the previous hologram, there’s nothing you need to do. Your certificate of authenticity, your database record, and your piece’s provenance all remain fully valid and fully supported. Both the old and new holograms will be recognised by our team indefinitely, and any future verification requests or simple peace of mind will be handled exactly as they always have been.

Questions?

If you spot the new hologram on a recent purchase and want to double-check anything, our team is always happy to help. Drop us a line, and we’ll walk you through it.
customersupport@icons.com

As ever, thank you for trusting Icons.com with the pieces that mean the most to you. The look may be evolving, but the standards never will.


The Road to B Corp Status

The Road To B Corp Status
December 30, 2025
From Our CEO

The Road to B Corp Status: Icons Shop Ltd’s 10-Step Journey Toward Certified Sustainability
By Dan Jamieson, CEO

When we started Icons.com, our mission was to connect fans with authentic pieces of football history. But as we’ve grown, so has our responsibility to the communities and planet that make this beautiful game possible.

That’s why we’ve embarked on one of our most ambitious goals yet: achieving B Corp certification.

B Corp status isn’t just a logo; it’s one of the world’s most rigorous certifications for social and environmental performance, accountability, and transparency. Only companies that meet the highest verified standards earn it.

Our journey hasn’t been easy. From overhauling our supply chain and packaging to restructuring governance and employee wellbeing programs, we’ve transformed how we operate at every level. We’ve audited our carbon footprint, introduced community initiatives supporting grassroots football, and committed to full transparency in our impact reporting.

In the video above, I walk through all 10 steps we’ve taken, the challenges we faced, the changes we made, and why this matters for a sports memorabilia company.

Because if we’re going to profit from the sport that brings millions together, we have an obligation to operate with integrity, give back to communities, and protect the planet for future generations.

Watch the full journey above, and join us as we work toward certification.

For any enquiries or updates with B Corp, please contact customersupport@icons.com


The Lengths We Go To: Why Icons Is Different

November 25, 2025
Collector's Club Why We Love

At Icons, we don’t just sell signed memorabilia; we deliver experiences that match the magnitude of the names on our products. When you’re dealing with pieces signed by the world’s greatest athletes, standard service isn’t an option.

Recently, our team embarked on a 36-hour journey to hand-deliver a collection of extraordinary pieces to a client internationally: a Diego Maradona & Lionel Messi Signed Argentina Shirts In Classic Dual Frame, a Sir David Beckham & Lionel Messi Dual Front Signed Inter Miami CF 2024-25 Home Shirt In Hero Frame, and a Lionel Messi & Lamine Yamal Signed Argentina and Spain Shirts In Classic Dual Frame.

Rather than risk damage through traditional shipping channels, we flew out personally, professionally framed the pieces on-site to guarantee perfect presentation, and delivered them directly into the client’s hands.

Was it necessary? Absolutely.
Was it expected? Perhaps not.

But it’s exactly this level of commitment that separates Icons from everyone else in the industry.

Why We Do Things Differently

Every piece of memorabilia we authenticate carries the signature of an Icon, athletes who’ve dedicated their lives to being the absolute best at what they do. Our service philosophy is no different. We’re not satisfied with “good enough” when it comes to protecting and presenting these pieces.

When you’re handling dual-signed frames featuring Messi alongside Maradona, arguably the two greatest players ever to grace a football pitch, or a shirt bearing the signatures of Beckham and Messi, the stakes are too high to leave anything to chance.

For high-value collections and discerning clients, our VIP Club Service provides a completely tailored experience:

  • Hand-picked product curation based on your specific interests and collection goals
  • Personal consultation with our expert team
  • Premium framing and presentation options
  • White-glove delivery service, including international hand delivery when required
  • Exclusive access to limited edition releases and one-of-one pieces

Best-in-Class, Because Anything Less Isn’t Good Enough

While other companies see memorabilia as products to ship, we see them as investments, heirlooms, and pieces of sporting history that deserve to be treated with the utmost care.

From our revolutionary TripleLock™ authentication technology, featuring individual signing photos, NFC verification, and tamper-proof holograms, to our willingness to fly across the world to ensure perfect delivery, every detail matters.

Because when you’re trusted with signatures from Messi, Ronaldo, Maradona, Beckham, and football’s greatest Icons, anything less than world-class service simply isn’t an option.

Interested in our VIP Service?

Whether you’re building a collection, searching for that one perfect piece, or require white-glove service for high-value memorabilia, our team is here to help.

Contact us today to discuss how we can create a tailored experience for you.


Win one of THREE shirts signed by Lionel Messi — with all-new TripleLock™ technology!

November 20, 2025
Giveaways & Competitions

It’s time for another world-famous giveaway! That’s right, we’ve once again teamed up with the one-and-only Lionel Messi for another internet-busting competition. This time we’re giving away THREE framed shirts signed by the iconic 2022 FIFA World Cup winner in association with the launch of Icons’ TripleLock™ technology!

The prizes up for grabs were all genuinely signed by Leo during private signing sessions conducted exclusively with Icons.com.

Depending on your entry you could be in with a chance of winning a signed and framed Argentina shirt, a signed and framed FC Barcelona shirt, OR a signed and framed Inter Miami CF shirt.

Best of all, all three of these shirts is guaranteed authentic by Icons’ brand new TripleLock™ technology, which Lionel Messi himself has described as “the next level of authenticity.” Click here to learn more about TripleLock™.

And, as ever, it could not be more simple to enter our giveaway. All you need to do to be in with a chance of taking home one of six signed and framed shirts is to get over to Leo’s official Instagram and/or Facebook page and follow the instructions below…

TO ENTER VIA INSTAGRAM:

1) Comment #IconsARG, #IconsFCB OR #IconsMIA on Messi’s official giveaway post
AND
2) Follow Icons.com’s official Instagram account

TO ENTER VIA FACEBOOK:

1) Comment #IconsARG, #IconsFCB OR #IconsMIA on Messi’s official giveaway post
AND
2) Follow Icons.com’s official Facebook page

The prizes come complete with official Certificates of Authenticity (COA) which have unique, individual photographic evidence of Messi signing the exact shirts in question as well as providing the date and location at which it was signed. You can also scan the new NFC tag on each of these products to access your individual digital vault of authenticity information.

We’ll draw all three winners completely at random from all valid entries – from Instagram, Facebook and Weibo – and announce the lucky names on the official Icons.com social media pages shortly after entries close. So keep your eyes peeled!

TERMS AND CONDITIONS

  1. The Promoter of this prize draw is Icons Shop Limited (registered in England under company number 06791294 and with its registered office at Unit 7, Airfield Industrial Estate, Airfield Way, Christchurch, Dorset, BH23 3PE) (the “Promoter”).
  2. The Promoter is offering those who enter this promotion via Facebook a chance to win one of three prizes depending on their entry. The three separate prizes are 1x Lionel Messi Official Front Signed Inter Miami 2024 Home Shirt: MLS Supporters Shield Winner 2024 In Classic Frame (Icons.com SKU LMGM0005CF); Lionel Messi Official Front Signed and Framed Argentina 2022-23 Home Shirt In Classic Frame: 2022 FIFA World Cup Winner Stats Edition (Icons.com SKU LMGM0057CF); and 1x Lionel Messi Official Back Signed FC Barcelona 2018-19 Authentic Home Shirt In Classic Frame: 778 Appearances Edition (Icons.com SKU LMGM00010CF).
  3. The Promoter is offering those who enter this promotion via Instagram a chance to win one of three prizes depending on their entry. The three separate prizes are 1x Lionel Messi Official Front Signed Inter Miami 2024 Home Shirt: MLS Supporters Shield Winner 2024 In Classic Frame (Icons.com SKU LMGM0005CF); Lionel Messi Official Front Signed and Framed Argentina 2022-23 Home Shirt In Classic Frame: 2022 FIFA World Cup Winner Stats Edition (Icons.com SKU LMGM0057CF); and 1x Lionel Messi Official Back Signed FC Barcelona 2018-19 Authentic Home Shirt In Classic Frame: 778 Appearances Edition (Icons.com SKU LMGM00010CF).
  4. Multiple entries per person are permitted. Entries will be accepted on Facebook and Instagram only, provided they fit the entry criteria outlined in these terms and conditions. However, entries submitted on behalf of another person will not be accepted and joint submissions are not allowed. Incomplete, illegible, misdirected or late entries will not be accepted.
  5. To enter this prize draw on Facebook to win the Lionel Messi Official Front Signed Inter Miami 2024 Home Shirt: MLS Supporters Shield Winner 2024 In Classic Frame, entrants must follow Icons.com’s official Facebook account (@iconsfootball) and comment #IconsMIA. Entrants will need to do both to validate their entry into the giveaway.
  6. To enter this prize draw on Facebook to win the Lionel Messi Official Front Signed and Framed Argentina 2022-23 Home Shirt In Classic Frame: 2022 FIFA World Cup Winner Stats Edition, entrants must follow Icons.com’s official Facebook account (@iconsfootball) and comment #IconsARG. Entrants will need to do both to validate their entry into the giveaway.
  7. To enter this prize draw on Facebook to win the Lionel Messi Official Back Signed FC Barcelona 2018-19 Authentic Home Shirt In Classic Frame: 778 Appearances Edition, entrants must follow Icons.com’s official Facebook account (@iconsfootball) and comment #IconsFCB. Entrants will need to do both to validate their entry into the giveaway.
  8. To enter this prize draw on Instagram to win the Lionel Messi Official Front Signed Inter Miami 2024 Home Shirt: MLS Supporters Shield Winner 2024 In Classic Frame, entrants must follow Icons.com’s official Instagram account (@icons_memorabilia) and comment #IconsMIA. Entrants will need to do both to validate their entry into the giveaway.
  9. To enter this prize draw on Instagram to win the Lionel Messi Official Front Signed and Framed Argentina 2022-23 Home Shirt In Classic Frame: 2022 FIFA World Cup Winner Stats Edition, entrants must follow Icons.com’s official Instagram account (@icons_memorabilia) and comment #IconsARG. Entrants will need to do both to validate their entry into the giveaway.
  10. To enter this prize draw on Instagram to win the Lionel Messi Official Back Signed FC Barcelona 2018-19 Authentic Home Shirt In Classic Frame: 778 Appearances Edition, entrants must follow Icons.com’s official Instagram account (@icons_memorabilia) and comment #IconsFCB. Entrants will need to do both to validate their entry into the giveaway.
  11. The winners of the giveaway will be selected at random by Icons.com.
  12. No purchase is necessary to enter this promotion, however internet access is required.
  13. The prizes are non-refundable, non-transferable and non-exchangeable and there is no cash alternative offered.
  14. The Promoter reserves the right to offer an alternative prize of equal or greater value. In the event of unforeseen circumstances or circumstances outside its reasonable control, the Promoter reserves the right to modify or discontinue this promotion without prior notice, be it temporarily or permanently.
  15. The winners will be selected from all valid entries received during the promotional period. The draw will take place no later than fourteen days following the end of the promotional period.
  16. The winners will be notified within ten days of the draw via the social network platform on which they entered the competition. They will be asked to provide a postal address to which the prize will be sent. If a winner fails to respond and/or to give a valid address within five days of this notification, or declines their prize, a redraw will take place from the remaining valid entries to select a new winner (however, this five-day period may be extended at the Promoter’s sole discretion). If a winner declines their prize, or fails to respond within the required period, they forfeit any right to the prize.
  17. The prize will be sent via post to the address supplied within two weeks following provision of the winner(s)’s address in accordance with the T&Cs.
  18. The name and county of residence of the winner(s) will be made available on request to anyone sending a stamped self-addressed envelope to the Promoter as the address set out above within 10 weeks of the closing date of the promotion.
  19. The Promoter does not accept responsibility for network, computer or software failures of any kind and has no responsibility for lost, delayed or misdirected entries.
  20. The Promoter reserves the right to exclude any entries the Promoter in its sole discretion considers to be inappropriate, unrelated or offensive and to disqualify any entries if the Promoter, at its sole discretion, believes that there has been an attempt to manipulate or tamper with the operation of the promotion (including, without limitation, by setting up multiple email, Facebook or other social media accounts in order to submit multiple entries).
  21. By entering this competition you agree that the promoter may store and use the data you enter into this competition and contact you. You agree that the promoter may store and use any image and/or comment you post as your entry for this competition, and may use your name and competition entry in its social media channels and website (including, but not limited to, Facebook, Twitter, Instagram, Pinterest, YouTube and icons.com), worldwide and without limit of time. You understand that you won’t have any right to preview or pre-approve the content (and, that you won’t be entitled to any kind of payment) in the event that it is used by Icons as noted above.
  22. Except for the purpose of carrying out the promotion, the Promoter will not use entrants’ personal data without the express consent of the entrant. See http://www.icons.com/about/help/privacy-policy.html for our full privacy policy.
  23. You agree to be bound by the decisions of the Promoter, which are final in all matters relating to the promotion. No correspondence will be entered into in respect of the Promoter’s decisions.
  24. These terms and conditions shall be governed by and construed exclusively in accordance with the laws of England and the parties agree to submit to the exclusive jurisdiction of the Courts of England, including the seeking of all injunctive or ancillary relief actions.

Visit the worldwide exclusive home of Lionel Messi signed memorabilia by visiting Icons.com today…

Follow Icons on Instagram, TikTok and Facebook for all our latest posts, giveaways, special offers and more.


FROM OUR CEO: Messi Is In America. Now We Are Too.

June 18, 2025
Announcements From Our CEO

Icons.com was launched in 1999. To give you a sense of how long ago that was, Google had gone live just a few months prior. Back then, the plan was to share stories from the players themselves while simultaneously delivering the world’s best signed sports memorabilia from a tiny office in Camden in North London directly to the doors of fans all over the world.

Twenty-six years later, we’re still doing what we do best — though now from a state-of-the-art warehouse on the south coast of the UK. That said, we’ve long since left the business of blogging to others.

In 2010, ahead of the FIFA World Cup in South Africa, we decided to make our first real push into America, having been appointed FIFA’s official memorabilia partner. We teamed up with a soccer-specific agency in the U.S., Gilt Edge Soccer Marketing, whose Managing Partner, Scott Hutchison, became our man on the ground. It was as much of a shame then as it is now that he was and is a Chelsea fan — but you can’t win them all.

I joined Scott and our chairman Edward on a two-week road trip across the States, meeting with brands, retailers and media partners. It was scrappy but exciting and full of potential. And it worked. Our U.S. presence was up and running.

Over the years, we built lasting partnerships, ran standout campaigns, supported thousands of customers, and made some unforgettable memories along the way.

Like the time in 2014 when Scott and I found ourselves in the away end at Anfield with our now Director of Sales, Ben (a Liverpool fan like me) just in time to watch Gerrard slip, Ba score, and Chelsea spoil what we thought would be a title-clinching day. Scott celebrated like José Mourinho; Ben and I kept our heads down. Brutal stuff.

Myself (centre), Scott Hutchison (left), and Ben Soley (right) at the infamous Liverpool v Chelsea clash of 2014
Scott Hutchison celebrates “like José” at Anfield in 2014

Those kinds of moments — the wins, the losses, the stories — are what make this more than just business. We’ve been at this together for a long time and there have been challenges.

Turns out running both iconsusa.com and icons.com was confusing search engines more than it was helping us so, sadly, our partnership with Gilt Edge came to a close. We needed a reset.

As the great Bill Shankly once said: “If you are first, you are first. If you are second, you are nothing.” We’ve always aimed to lead and now, with more experience and a sharper focus, we’re taking another shot at getting this right.

So, here we are: launching Icons Authentics USA. It’s a fully-incorporated U.S. business, led full-time by Scott. It marks a fresh start and a renewed commitment to the game in America.

Soccer in the U.S. is booming. It’s diverse, youthful, and it’s everywhere. The momentum isn’t just about the upcoming FIFA World Cup — which, at the time of writing kicks off in less than a year — it’s what comes after that truly matters.

And it’s fitting that our biggest icon, Leo Messi, now calls the U.S. his home too. As his exclusive global memorabilia partner, we’re ready to bring his story closer to American fans than ever before.

So, America, here’s what this means for you. You’ll still find us on Icons.com, but now you can shop in U.S. dollars, speak to a customer support team based in the U.S., and receive items shipped from within the States. That means no customs, no duties and no surprises. Just a faster, smoother service — and all the usual fully-fledged authenticity you expect from us.

We’ve been at this for 26 years. We’re not going anywhere. I’ll just need to get used to calling it “soccer” and wearing “cleats” not boots.

For U.S. enquiries and business-to-business opportunities call Scott Hutchison on 773-504-7788 or email him directly on scott@icons.com. For U.S. customer support, call 630-857-9043 or email customersupport@icons.com.