The Road to B Corp Status: Icons Shop Ltd’s 10-Step Journey Toward Certified Sustainability
By Dan Jamieson, CEO

When we started Icons.com, our mission was to connect fans with authentic pieces of football history. But as we’ve grown, so has our responsibility to the communities and planet that make this beautiful game possible.

That’s why we’ve embarked on one of our most ambitious goals yet: achieving B Corp certification.

B Corp status isn’t just a logo; it’s one of the world’s most rigorous certifications for social and environmental performance, accountability, and transparency. Only companies that meet the highest verified standards earn it.

Our journey hasn’t been easy. From overhauling our supply chain and packaging to restructuring governance and employee wellbeing programs, we’ve transformed how we operate at every level. We’ve audited our carbon footprint, introduced community initiatives supporting grassroots football, and committed to full transparency in our impact reporting.

In the video above, I walk through all 10 steps we’ve taken, the challenges we faced, the changes we made, and why this matters for a sports memorabilia company.

Because if we’re going to profit from the sport that brings millions together, we have an obligation to operate with integrity, give back to communities, and protect the planet for future generations.

Watch the full journey above, and join us as we work toward certification.

For any enquiries or updates with B Corp, please contact customersupport@icons.com