Black Friday 2026: What’s Happening at Icons.com

October 29, 2026
Announcements

Black Friday at Icons.com starts early this year, with up to 50% off hand-signed memorabilia. From Monday 2 November, we’re running a series of sales across our Global and US sites, each with its own start date and running through to the end of December. Here’s what’s coming, when it lands, and where to find it.

See every Black Friday sale on Icons.com.

Black Friday on Icons.com Global 🌍

Six sales, one after another. Once a sale starts, it stays live until its end date, so they stack up as we head towards Christmas. All times are UK time.

Black Friday Early Access

Up to 50% off
Monday 2 November to Tuesday 15 December

Signed photos, plaques, armbands and stocking fillers from the biggest names in the game. Made for Christmas.

Icons Dream XI

Up to 50% off
Monday 2 November to Tuesday 15 December

More on this one below.

Single’s Day

11% off number 11 shirts
Wednesday 11 November, one day only

Signed number 11 shirts from Bale, Nedved, Romario, Ronaldinho, Giggs, Drogba and more, framed by Icons.

Black Friday Week

Up to 25% off
Monday 16 November to Monday 14 December

Signed shirts from today’s stars and recent Icons, including Suarez, Kaka, Beckham, Foden, Valverde and Joe Cole.

Black Friday Weekend

Up to 25% off
Friday 27 November to Monday 14 December

Our biggest deals of the year on Messi, Bellingham, Vinicius, Zidane, Bale and Zlatan, including dual frames and rare pieces.

World Cup Icons

Up to 26% off
Cyber Monday 30 November to Thursday 31 December

Signed memorabilia, from England 1966 and Pelé to Zidane, Baggio and the stars of 2026.

The Icons Dream XI

This is the one we’re most excited about. A dream team of hand-signed, framed shirts, one for every position on the pitch, with Sir Alex Ferguson in the dugout. Every player in it has signed for Icons collectors.

The line-up stays under wraps until Monday 2 November, and our Global and US sites each have their own XI. Head to the Black Friday page on kick-off day to see who made the team, or sign up there and we’ll tell you first.

Our US site has three sales of its own, all switching on at midnight Eastern time.

Black Friday on Icons USA 🇺🇸

Icons Dream XI

Up to 25% off
Monday 2 November to Monday 14 December

A different team from the Global XI, picked for our US collectors.

Black Friday Icons

Up to 25% off
Monday 2 November to Monday 14 December

Messi, Pelé, Vinicius Jr., Christian Pulisic, Tim Howard and Rafa Marquez, from signed shirts and boots to framed photos.

World Cup Icons

Up to 26% off
Cyber Monday 30 November to Thursday 31 December

Tim Howard and Brad Friedel of the USMNT alongside Zidane, Xavi, Beckham and Bellingham, plus the official 2026 World Cup replica trophy.

Every US order ships from our warehouse in the States with FedEx, so there are no customs delays or import fees to worry about. See the Icons USA Black Friday sales.

Authentic, Even on Sale

A Black Friday price doesn’t change what you’re buying. Every signed piece is hand-signed and comes with a certificate of authenticity from Icons.com and our lifetime guarantee, exactly the same as at full price.

Selected pieces are also TripleLock™ authenticated, our authentication technology developed with Crane Authentication. That means an encrypted NFC tag, a Certificate of Authenticity with an individual signing photo, date-stamped and geolocated, and a tamper-proof hologram.

Everything in One Place

Each site has a single Black Friday page that shows what’s live right now, what’s coming next and a countdown to the next sale. Bookmark it, check back as we go, and sign up to hear the moment each sale goes live.

Official. Authentic. Exclusive.


Signed. Sealed. Slashed. 50% OFF Carlos Alcaraz

October 9, 2026
Announcements

50% Off Carlos Alcaraz Memorabilia

The Rolex Shanghai Masters is underway, and to mark it, we’re taking 50% off our Carlos Alcaraz signed memorabilia. The sale runs until midnight on Sunday 18 October, UK time, the same day as the final in Shanghai.

Shop the Carlos Alcaraz sale.

Icons and Carlos

In November 2023, Icons.com signed an exclusive memorabilia contract with Carlos Alcaraz, then the reigning Wimbledon champion. His first-ever signing session took place with us that month, in his home region of Murcia, and he sat down with us there again in October 2024.

Since then, he has won the French Open twice, Wimbledon again and the US Open, and completed the career Grand Slam at the Australian Open in 2026. The pieces he signed for us tell that story.

What’s in the sale

Every piece is hand-signed by Carlos Alcaraz at a private Icons.com signing session and comes with a certificate of authenticity from Icons.com and our lifetime guarantee.

Ends Sunday 18 October

The 50% off runs until midnight on Sunday 18 October, UK time, while stock lasts. Browse the full Carlos Alcaraz signed collection.

Official. Authentic. Exclusive.


Icons and Diego: The Story of Maradona’s Exclusive Signing Partner

October 2, 2026
From Our CEO Uncategorized

Forty years after Mexico 1986, Diego Maradona is still the player every great is measured against. Icons.com was his worldwide exclusive signing partner; the last contract Diego ever signed was with us, and today we still hold the exclusive licence to sell his signed memorabilia. This is the story behind our Diego Maradona signed memorabilia.

Icons and Diego

Diego Maradona and Edward Freedman

Our relationship with Diego ran for almost two decades. When our CEO Dan Jamieson and our late chairman Edward Freedman met him in Buenos Aires in May 2010, Icons.com already held a worldwide exclusive signing contract with him.

That first meeting is part of Icons history. Late one night, the call came, “Diego will see you now”, and the team grabbed every item they could carry and headed to, of all places, his mum’s house. He was manager of Argentina at the time, weeks away from taking Lionel Messi to the FIFA World Cup™ in South Africa, and he even added a dedication for Wayne Rooney. Two more sessions followed after he moved to Dubai, where Dan was a guest at Diego’s house.

It was never simple. One session took a full week because Diego had let his whole team go and wasn’t seeing anyone. A later attempt to bring him back left us holding boxes of unsigned shirts, boots, and photos for three years. We waited.

The last contract

In July 2020, at the end of a 20-month negotiation, Diego re-signed a worldwide exclusive contract with Icons.com. The world was in lockdown, and we couldn’t be in the room, as we usually are, so the shirts, boots, photos and footballs were shipped directly to him. On 5 August 2020, the confirmation arrived: photos and videos of Diego signing our products, cigar in hand.

A second shipment followed in September. After his brain surgery that November, Diego spent part of his rehabilitation signing the rest of our products. He died on 25 November 2020, aged 60, with the work all but finished.

“We must be proud that it was the last contract he signed, and that he worked on it to the end.”
Sport & Life, Diego’s agents

Read Dan’s full account in From Our CEO: The Inside Story of Diego & Icons, or browse the Diego Maradona signed collection.

Mexico 1986, forty years on

This summer marked forty years since Diego captained Argentina to the FIFA World Cup™ in Mexico. Against England in the quarter-final at the Azteca, he scored twice in four minutes, the second a solo run later voted FIFA’s Goal of the Century. Two more followed against Belgium in the semi-final, and he set up Jorge Burruchaga’s winner in the 3-2 final against West Germany. He left with the Golden Ball as the best player at the tournament.

At club level, he made Napoli champions of Italy twice, in 1987 and 1990, and won the UEFA Cup in 1989, after spells at Boca Juniors and Barcelona. His standard still holds: in July, Jude Bellingham became the first player since Diego in 1986 to score twice in consecutive World Cup knockout matches.

Proof in every piece

Icons.com holds the exclusive licence to sell Diego Maradona signed memorabilia. Every Maradona piece on Icons.com is hand-signed by Diego Maradona and comes with a certificate of authenticity from Icons.com and our lifetime guarantee. Our 2020 signings were recorded in photos and video of Diego at work.

“Icons is the only place to buy genuine products hand-signed by Diego.”
Dan Jamieson, CEO of Icons.com

The collection

Available now:

As the Home of Messi signed memorabilia, we’ve also brought Argentina’s two World Cup-winning captains together in one piece: the Diego Maradona and Lionel Messi official FIFA World Cup™ dual frame.

Explore the full Diego Maradona signed collection.

We keep memorabilia to stay close to the people whose talent made us love the game. Bringing Diego closer to his fans, from Buenos Aires to Naples and everywhere in between, remains one of the proudest parts of our story.

Official. Authentic. Exclusive.


Icons and Jude: Inside Bellingham’s First Exclusive Signing

Jude Bellingham Icons
September 23, 2026
Announcements

Ahead of the FIFA World Cup™, Jude Bellingham signed a new memorabilia partnership with Icons.com. Days later, he began the tournament of his life, scoring seven goals and winning the Bronze Boot. The pieces he signed for us in Madrid, at the first signing session of his career, are available now on Icons.com and nowhere else.

Icons and Jude

Announced in June, ahead of the tournament, the partnership makes Icons.com the exclusive home of official hand-signed Jude Bellingham memorabilia. It puts him alongside Lionel Messi at the heart of Icons: two generations of the game, both signing exclusively with us.

“I’m pleased to partner exclusively with Icons.com ahead of such a huge moment in my career. Connecting with fans around the world is incredibly important to me, and this partnership gives supporters the chance to own authentic pieces that celebrate some special memories.”
Jude Bellingham

“Jude is one of the defining footballers of his generation. We’re thrilled to welcome him to the Icons family and look forward to bringing fans exclusive products during the FIFA World Cup 2026 and beyond.”
Dan Jamieson, CEO of Icons.com

The first signing

By the time the deal was announced, Jude had already sat down with us. On 22 May 2026, at a private signing session in Madrid, he held the first signing session of his career. With the World Cup on the horizon, England came first: 2026 home and away shirts and official FIFA World Cup™ adidas Predator boots. He also signed UEFA Champions League footballs and Real Madrid home shirts from 2023-24 and 2024-25, his first two seasons at the club.

Proof in every piece

Every item is hand-signed by Jude Bellingham and TripleLock™ authenticated, our authentication system developed with Crane Authentication, the world leader in brand protection. Each piece comes with a certificate of authenticity from Icons.com carrying a photo of the moment it was signed, stamped with the date and location, plus our lifetime guarantee.

A tamper-proof hologram on the item matches the one on its certificate, and an encrypted NFC tag lets you tap your phone to see its full authentication record. Three independent checks, linking the piece, the certificate, and the record for life.

Browse the Jude Bellingham signed collection.

From Birmingham to the Bernabéu

Bellingham made his Birmingham City debut at 16, and the club retired his number 22 shirt when he left for Borussia Dortmund in 2020. Three seasons in Germany ended with the Bundesliga Player of the Season award, and in June 2023 Real Madrid brought him to Spain.

He won La Liga and the UEFA Champions League in his first season at the club, and was named La Liga Player of the Season. The Ballon d’Or’s Kopa Trophy followed in 2023. For England, his stoppage-time overhead kick against Slovakia at UEFA EURO 2024 is already one of the great Three Lions moments.

At 23, he is the player Real Madrid and England build around, and a modern Icon of the game still writing his story.

A summer to remember

Bellingham scored in the group stage wins over Croatia and Panama, then twice against Mexico and twice more against Norway, becoming the first player to score twice in consecutive World Cup knockout matches since Diego Maradona in 1986.

The semi-final brought England face to face with Lionel Messi’s Argentina, who came from behind to win 2-1 in Atlanta. Bellingham added his seventh goal in the third-place win over France, as England finished third, their best World Cup for 60 years.

He left North America with the Bronze Boot and a place in the FIFA Dream XI, and along the way became the youngest England men’s player to win 50 caps. Seven goals, more than any Three Lions player has ever scored at a major tournament.

As the Home of Messi-signed memorabilia and Jude’s exclusive signing partner, we’ve brought our two partners together in one piece: the Messi and Bellingham official FIFA World Cup™ dual frame.

The collection

Signed at the Madrid session, highlights include:

Explore more from England and Real Madrid, or the full Jude Bellingham signed collection.

Official. Authentic. Exclusive.


Gracias, Capitán: Messi Retires from International Football

September 2, 2026
Announcements

There will never be another chapter like it. After more than two decades in the famous number 10 shirt, Lionel Messi has announced his retirement from international football — closing the greatest individual story the international game has ever seen.

It began with a teenager so slight the shirt seemed to wear him, and it ends with the most decorated player in Argentina’s history: a FIFA World Cup™ winner, a multiple Copa América champion, his country’s record goalscorer and its most-capped player. Between those two points lie twenty years of moments the sport will never forget, and a few heartbreaks that made the triumphs mean more.

The Long Road to Qatar

What made Messi’s international career so beloved was that it wasn’t easy. There was the agony of the 2014 final in the Maracanã, defeats on penalties in successive Copa América finals, and even a brief retirement in 2016, reversed because Argentina simply refused to imagine the shirt without him.

Then came the golden years. The 2021 Copa América, his first senior international trophy, was won in Brazil of all places, followed by the night that completed football: 18 December 2022, Lusail, the World Cup final for the ages. Messi lifting the trophy in Qatar wasn’t just Argentina’s third star; it felt like the game itself settling a debt.

He gave it one final summer in 2026, captaining the holders all the way to the final on American soil at the age of 39. It wasn’t to be; a brilliant Spain side saw to that, but the ovation that followed him around stadiums in the United States, Canada and Mexico all tournament long said everything. The world knew it was watching him in the albiceleste for the last time.

Our Twenty Years with Leo

At Icons, this moment lands differently. We have worked with Leo since he was 17 years old, before the Ballon d’Ors, before the trophies, when he had only just broken into the FC Barcelona first team. He is not simply an incredible player; he is the longest partnership in our history, and the heart of everything Icons has become.

Across two decades and several signing sessions every year, we have watched that famous hand sign thousands of shirts, balls, boots and photographs. In 2014, together, we launched the first officially licensed memorabilia range ever created for an individual player, Official Lionel Messi Signed Memorabilia, and we have been his exclusive signed memorabilia partner throughout the era that took him from prodigy to world champion.

Some of those signatures now sit in collections on every continent. Every one of them tells the same story: an authentic connection to the greatest of all time, made in person, pen on fabric, the closest a fan can get to the moments he gave us.

The Shirts That Say Argentina


Leo will keep playing club football, and we will keep working alongside him as we always have. But the Argentina chapter is now complete, and the signed shirts, World Cup pieces and framed displays created across our partnership have become something new today: artefacts of a finished masterpiece.

From signed Argentina 2022 World Cup shirts to dual-signed displays alongside the next generation, the Official Lionel Messi Signed Collection is where that story lives on.

Gracias, Capitán. It has been the honour of our lifetime to sign alongside you.


Play the Icons Predictors

Icons_Predictor
August 13, 2026
Announcements

From the World Cup to every gameweek: play the Icons Predictors

Last summer, football fans didn’t just watch the FIFA World Cup™ — almost 50,000 of you predicted it. Our free-to-play World Cup Predictor became one of the most-played things we’ve ever put on Icons.com. And it turns out you can’t have just one. So we’ve built a whole line-up of football predictors, and there’s a hand-signed shirt to win in every single one.

It started with the World Cup

The 2026 FIFA World Cup™ Predictor was simple: fill in the full bracket, call the daily scorelines, and pick your Golden Boot and Golden Ball — all for free. 49,157 of you entered, played along through every round to the final, and watched Spain lift the trophy after a 1–0 win over Argentina.

Two players walked away with the top prizes. Chan Pak Hong submitted the most accurate bracket of the lot and won a hand-signed Lionel Messi shirt. ABiliouris finished at the top of the Daily Scores leaderboard and won an official FIFA World Cup signed and Hero Framed shirt.

Missed it? See the results and winners →

The predictors are back — for every competition

The World Cup only comes round every four years. Football doesn’t stop, and neither do the predictors. Here’s what you can play right now.

Champions League Predictor

Pick your final four: who lifts the trophy, who they beat in the final, and the two teams they knock out along the way. Lock it in before the league phase kicks off. Call it right, and you win a signed shirt from a Champions League winner — and as the home of official UEFA Champions League® memorabilia, we’ve got the shirt to match. [Make your prediction →]

Ballon d’Or Predictor

Reckon you know who’s taking the game’s biggest individual award? Build your top five, from the winner down, before the ceremony. Icons.com is the home of official Ballon d’Or™ memorabilia, and there’s a signed shirt from a Ballon d’Or winner up for grabs. [Make your prediction →]

Gameweek Predictor — Premier League, Serie A and LaLiga

This is the one you play every single week. Each gameweek, we pick the six biggest fixtures, and you predict the exact scores. Nail the scoreline, three points; get the result right, one. Points stack up on a season-long leaderboard, and whoever finishes at the top in May wins a hand-signed shirt from a title-winning club. Pick your league:

Free to play. Real shirts to win.

Every predictor is free, takes a couple of minutes, and puts a hand-signed shirt on the line. Make your calls, climb the leaderboards, and while you’re here, take a look at the official signed collections behind the prizes.

Shop signed football memorabilia →


A Fresh Look for Our Holograms, Same Trusted Authentication

New Icons Hologram
April 10, 2026
Uncategorized

At Icons.com, every piece of memorabilia we sell carries more than just a signature; it carries a promise. That promise has been represented for years by the tamper-evident hologram fixed to each item we authenticate, a small but vital marker that connects your collectable back to us and to the moment it was signed. Over the coming weeks, you’ll start to notice that the hologram looks a little different. We wanted to take a moment to explain why.

What’s changing

We’re rolling out a new hologram design across our range. It’s a visual refresh — updated finish, refined detailing, and a cleaner look that sits better alongside our current branding. You may see both the old and new holograms in circulation for a short period as we transition stock, and that’s completely normal. Items already in your collection remain exactly as authentic as the day you bought them. Nothing about their value, provenance, or certification changes.

What’s not changing

This is the important part: the process behind the hologram is identical to what it’s always been. Every item we sell is still signed in person at a private signing session attended by an Icons.com representative, photographed throughout, matched to a certificate of authenticity, and logged in our database. The hologram is simply one component of that wider process, part of our TripleLock™ authentication system, which combines in-person witnessing, photographic evidence, and a unique certificate reference so that every piece can be verified long after it leaves our hands.

In other words, we haven’t changed how we authenticate. We’ve just updated how the sticker looks.

Why now?

Authentication markers need to evolve. As print and security technology move on, so do the standards we hold ourselves to. Refreshing the hologram gives us a chance to bring the design in line with the rest of our brand while also taking advantage of improved materials. It’s a small step, but one that reflects the care we put into every stage of the process, from the signing room to the moment a piece arrives at your door.

For existing collectors

If you already own items authenticated under the previous hologram, there’s nothing you need to do. Your certificate of authenticity, your database record, and your piece’s provenance all remain fully valid and fully supported. Both the old and new holograms will be recognised by our team indefinitely, and any future verification requests or simple peace of mind will be handled exactly as they always have been.

Questions?

If you spot the new hologram on a recent purchase and want to double-check anything, our team is always happy to help. Drop us a line, and we’ll walk you through it.
customersupport@icons.com

As ever, thank you for trusting Icons.com with the pieces that mean the most to you. The look may be evolving, but the standards never will.


Tennis Sensation Carlos Alcaraz Serves Up Signatures at Exclusive Session!

November 16, 2023
Announcements

Icons.com is delighted to announce that two-time major winning tennis star Carlos Alcaraz put pen to product in his first ever signing session, an exclusive with the Icons.com signing team.

The Icons.com team headed out to Murcia in Spain on November 6th for the first of what we hope will be many signing sessions with the 2023 men’s singles Wimbledon winner.

Garnering attention in 2019 after winning three consecutive ITF Futures tournaments, Alcaraz went on to become the youngest year-end number one in the history of the ATP computerised rankings, aged just 19.

His breakthrough continued in 2022, where he secured his first ATP Tour title at the Rio Open, defeating several seasoned opponents along the way. Alcaraz continued to impress, and in 2023 he won the world-famous men’s singles Wimbledon title, defeating one of the sport’s all-time greats in Novak Djokovic.

There’s no doubt Alcaraz will continue to shine bright in the world of tennis. Icons.com are extremely proud to have held the first of many exclusive signings with this ace Spaniard, serving up a plethora of signed incredible memorabilia for his many fans around the world.

Each and every item of Alcaraz signed memorabilia from Icons.com comes with an official Certificate of Authenticity, which serves as your proof that the Argentine’s signature is 100% authentic and was genuinely signed by the man himself during this private signing session, organised and conducted by our dedicated signing team.

The full range of Alcaraz signed memorabilia is available to buy from Icons.com right now.

For the latest on who we sign with next, as well as early access to products and exclusive discounts, giveaways and much more, make sure you’re subscribed to the Icons.com email newsletter. Sign up today via icons.com/newsletter.