At Icons.com, every piece of memorabilia we sell carries more than just a signature; it carries a promise. That promise has been represented for years by the tamper-evident hologram fixed to each item we authenticate, a small but vital marker that connects your collectable back to us and to the moment it was signed. Over the coming weeks, you’ll start to notice that the hologram looks a little different. We wanted to take a moment to explain why.

What’s changing

We’re rolling out a new hologram design across our range. It’s a visual refresh — updated finish, refined detailing, and a cleaner look that sits better alongside our current branding. You may see both the old and new holograms in circulation for a short period as we transition stock, and that’s completely normal. Items already in your collection remain exactly as authentic as the day you bought them. Nothing about their value, provenance, or certification changes.

What’s not changing

This is the important part: the process behind the hologram is identical to what it’s always been. Every item we sell is still signed in person at a private signing session attended by an Icons.com representative, photographed throughout, matched to a certificate of authenticity, and logged in our database. The hologram is simply one component of that wider process, part of our TripleLock™ authentication system, which combines in-person witnessing, photographic evidence, and a unique certificate reference so that every piece can be verified long after it leaves our hands.

In other words, we haven’t changed how we authenticate. We’ve just updated how the sticker looks.

Why now?

Authentication markers need to evolve. As print and security technology move on, so do the standards we hold ourselves to. Refreshing the hologram gives us a chance to bring the design in line with the rest of our brand while also taking advantage of improved materials. It’s a small step, but one that reflects the care we put into every stage of the process, from the signing room to the moment a piece arrives at your door.

For existing collectors

If you already own items authenticated under the previous hologram, there’s nothing you need to do. Your certificate of authenticity, your database record, and your piece’s provenance all remain fully valid and fully supported. Both the old and new holograms will be recognised by our team indefinitely, and any future verification requests or simple peace of mind will be handled exactly as they always have been.

Questions?

If you spot the new hologram on a recent purchase and want to double-check anything, our team is always happy to help. Drop us a line, and we’ll walk you through it.
customersupport@icons.com

As ever, thank you for trusting Icons.com with the pieces that mean the most to you. The look may be evolving, but the standards never will.