So, here we are again. When Leicester City travel to Arsenal on Friday night to open the 2017-18 Premier League season, it’ll be the first of 380 league matches that stretch over ten months and determine the fates of twenty topflight clubs. Win roughly 25 of your 38 matches and you’ll be in with a shout of the title; avoid losing more than 20 times and you should, in theory, stay up. It’s as simple as that, right?

Well, not quite. This is, after all, one of the most unforgiving leagues in all of world football. It’s a division in which the title defence of the two previous champions ended in finishes of 10th and 12th respectively. Where a team with five UEFA Champions League winners amongst its ranks could only muster a measly 13th place in 2016-17. And where a side who finished some 32 points shy of last season’s champions have spent nearly £100million on new recruits over the summer.

This is indeed a brutal league. But that’s exactly why it attracts the biggest audiences, a number of the biggest stars and most certainly the biggest names in management. For the likes of Mourinho, Conte, Pochettino, Klopp, Wenger and Guardiola, this weekend’s action offers the potential first step towards the ultimate glory. But to whom the trophy will go is anyone’s guess.

Giving it our best shot, we, the staff and partners of Icons.com, are back again to answer (or at least attempt to answer) the burning questions on everyone’s minds ahead of the big kick-off. But don’t just take our word, get involved on our Facebook, Twitter and Instagram pages by giving us your predictions for the season ahead. You can hardly do much worse.

And, of course, be sure to check out our fantastic range of signed items from Premier League stars past and present – available right now on Icons.com.

It’s make or break time for Pep Guardiola in Manchester

Edward Freedman, Chairman

Premier League winners: Manchester City
Top four: Chelsea (2nd), Liverpool (3rd), Arsenal (4th)
Relegated: Huddersfield Town, Watford, Brighton & Hove Albion
Overachievers: Everton – The Toffees have spent big but have invested well this summer. Wayne Rooney‘s return brings valuable experience to a dressing room packed with new and exciting faces.
Underachievers: Arsenal – Last year I predicted that because the Gunners had spent nothing they would falter. This year, despite the purchase of Alexandre Lacazette, the same problems will persist. Wenger should have left years ago.
Golden Boot: Sergio Aguero (Manchester City)
Signing of the season: Ederson (Manchester City) – The Brazilian youngster is an improvement on former keepers at the Etihad.

FA Cup winners: Chelsea
League Cup winners: Liverpool

UEFA Champions League winners: FC Barcelona
UEFA Europa League winners: AC Milan

Random prediction: Lionel Messi will become only the fifth player ever to have won five Pichichi trophies after he finishes the season as La Liga’s top scorer.

Dan Jamieson, CEO

Premier League winners: Manchester City
Top four: Liverpool (2nd), Chelsea (3rd), Manchester United (4th)
Relegated: Brighton & Hove Albion, Watford, Huddersfield Town
Overachievers: West Ham United – The Hammers have finally bought a striker with bags of Premier League experience.
Underachievers: Southampton – After years of gradual progress, decline will finally set in at St Mary’s.
Golden Boot: Gabriel Jesus (Manchester City)
Signing of the season: Mohamed Salah (Liverpool) – I always go for Liverpool‘s big money signing…

FA Cup winners: Chelsea
League Cup winners: Tottenham Hotspur

UEFA Champions League winners: Liverpool. Come on, we can all dream!
UEFA Europa League winners: Manchester United will retain the trophy after dropping out of the UEFA Champions League at the group stages.

Random prediction: Barcelona will improve despite the departure of Neymar Jr. They’ll wrestle the Spanish title back from Real Madrid.

Wayne Rooney has returned to Everton – could his experience bring success to Goodison?

Ben Soley, Sales and Marketing Manager

Premier League winners: Manchester United
Top four: Manchester City (2nd), Chelsea (3rd), Tottenham Hotspur (4th)
Relegated: Brighton & Hove Albion, Swansea City, Huddersfield Town
Overachievers: Chelsea – A paper thin squad coupled with the return of UEFA Champions League football should make life tough for the Blues but Eden Hazard will keep them winning.
Underachievers: Manchester City‘s backline – Pep’s back four will improve on last season but they’ll still leak plenty of goals.
Golden Boot: Romelu Lukaku (Manchester United)
Signing of the season: Nemanja Matic (Manchester United) – The Serbian will make a big difference for United but if Liverpool can sign a central defender the title is in the bag.

FA Cup winners: Liverpool
League Cup winners: Liverpool

UEFA Champions League winners: Paris Saint-Germain – Neymar Jr will take the Parisians that one step further they need this year.
UEFA Europa League winners: Villarreal – Though Arsenal will surely walk it if only they try.

Random predictions: Dele Alli‘s rise to superstardom continues, earning him a big money move at the end of the season for, let’s say, £200million. From March onwards, a number of players will feign and/or elongate injuries in order to be fresh for the 2018 FIFA World Cup. One of Nathan Redmond or Tom Davies sneaks onto England‘s plane for Russia.

Alistair Hunter, Senior Editor

Premier League winners: Manchester City
Top four: Manchester United (2nd), Arsenal (3rd), Chelsea (4th)
Relegated: Burnley, Huddersfield Town, Stoke City
Overachievers: Newcastle United – The Rafa Revolution rolls on. In fact, he even manages to take a handful of points from former employers Liverpool and Chelsea.
Underachievers: Stoke City – Mark Hughes wins the sack race feeling the absence of the brilliant Marko Arnautovic. The rest of the bottom half chews them up and spits them out.
Golden Boot: Harry Kane (Tottenham Hotspur)
Signing of the season: Kelechi Iheanacho (Leicester City) – Manchester City fans will thank their lucky stars for that buy-back clause as the exciting young forward links up with Jamie Vardy to devastating effect.

FA Cup winners: West Ham United – Slaven Bilic’s side overcome Championship opposition in the Final.
League Cup winners: Cambridge Unit- ah, no, we’re out already. Okay, let’s go with Manchester City.

UEFA Champions League winners: Real Madrid – No-one thought back-to-back titles could be done. Why can’t they make it three-in-a-row with Cristiano Ronaldo and Gareth Bale at the top of their game?
UEFA Europa League winners: Lyon – The French side weren’t too far off last season and this year the Final takes place in their own back yard.

Random prediction: A goalkeeper will get on the scoresheet at some stage this season. Liverpool sacrifice the topflight for a deep run in the UEFA Champions League as they reach the semi-finals. Cambridge United win automatic promotion from League Two.

Icons favourite Dele Alli: world football’s next £200million player?

Joe Turnbull, Editorial Intern

Premier League winners: Manchester City
Top four: Liverpool (2nd), Tottenham Hotspur (3rd), Manchester United (4th)
Relegated: Brighton & Hove Albion, Stoke City, Huddersfield Town
Overachievers: Newcastle United – Rafa Benitez is experienced at Premier League level. I wouldn’t bet against him taking the Toon into the top ten.
Underachievers: Chelsea – Friction between Antonio Conte and the board will be their downfall. New boy Alvaro Morata won’t click and injuries will deplete their squad, leaving the Stamford Bridge side languishing in sixth.
Golden Boot: Harry Kane (Tottenham Hotspur)
Signing of the season: Romelu Lukaku (Manchester United) – Though he cost a lot of money, the Belgian brings guaranteed goals. Lukaku is a fantastic player who will step up to the plate and may even give Jose a long run in the UEFA Champions League.

FA Cup winners: Liverpool
League Cup winners: Tottenham Hotspur

UEFA Champions League winner: Bayern Munich
UEFA Europa League winner: AC Milan – After the summer the Rossoneri have had, it’s difficult to see past them. The English clubs will represent themselves well.

Random prediction: Neymar Jr carries Paris Saint-Germain all the way to the Final but they come up just short to Carlo Ancelotti’s men.

Matt Sheppard, Editorial Intern

Premier League winners: Chelsea
Top four: Manchester City (2nd), Arsenal (3rd), Tottenham Hotspur (4th)
Relegated: Brighton & Hove Albion, Swansea City, Huddersfield Town
Overachievers: Newcastle United – Rafa will finally get to show exactly why he decided to stick by the Toon Army following their relegation the season before last.
Underachievers: West Ham United – There’s lots of hype around the Hammers’ big-name signings but most of them will prove well past their sell-by date.
Golden Boot: Harry Kane (Tottenham Hotspur)
Signing of the season: Bernardo Silva (Manchester City) – The Portuguese international will form a partnership with Kevin de Bruyne that turns into quite something.

FA Cup winners: Arsenal
League Cup winners: Manchester City

UEFA Champions League winner: Real Madrid
UEFA Europa League winner: AC Milan

Random prediction: Pep Guardiola will resign at the end of the season, following a failure to land the league or UEFA Champions League. Nathaniel Chalobah will be on that plane to Russia next year.

Italian giants AC Milan are well fancied for UEFA Europa League glory

Chris Jinks, A1 Sporting Memorabilia

Premier League winners: Arsenal
Top four: Chelsea (2nd), Manchester City (3rd), Liverpool (4th)
Relegated: Burnley, Swansea City, Huddersfield Town
Overachievers: Arsenal – Without the distraction of trying (and repeatedly hopelessly failing) to win the UEFA Champions League, the Gunners focus on domestic matters. Momentum stays with the team early in 2018 when they would usually falter.
Underachievers: Manchester United – Mourinho has made a number of big money signings but The Special One will be unable to get the team to gel. Without a trophy, Jose gets grumpier by the day.
Golden Boot: Alvaro Morata (Chelsea)
Signing of the season: Sead Kolasinac (Arsenal) – In a time when we have £200million players, Wenger still finds a bargain in this free transfer.

FA Cup winners: Chelsea
League Cup winners: Tottenham Hotspur

UEFA Champions League winner: FC Barcelona
UEFA Europa League winner: Villarreal

Random prediction: Arsene Wenger will call it a day having finally won the league, bowing out on a high. (I’m going to keep predicting this each year until it’s true!)

Harm Jan Deuring, De Hand van Maradona

Premier League winners: Manchester City
Top four: Manchester United (2nd), Tottenham Hotspur (3rd), Arsenal (4th)
Relegated: Brighton & Hove Albion, Burnley, Watford
Overachievers: Huddersfield Town – The Terriers do what many believe to be impossible: they avoid relegation.
Underachievers: Chelsea – Morata for Diego Costa is a mistake while Eden Hazard will be sorely missed during the opening weeks of the season. Liverpool will also struggle under the weight of their busy schedule.
Golden Boot: Romelu Lukaku (Manchester United) and Harry Kane (Tottenham Hotspur) share the honour.
Signing of the season: Nemanja Matic (Manchester United) – The Serbian is the missing link in Jose’s midfield. Tottenham‘s first signing of the season will be a close second – whoever it may be!

FA Cup winners: Arsenal
League Cup winners: Surprisingly, a side outside the top six!

UEFA Champions League winner: Real Madrid
UEFA Europa League winner: AS Monaco

Random prediction: Alexis Sanchez will stay at the Emirates but will have a disappointing season. No-one in the Manchester United squad will be banned for more games than Jose Mourinho himself.

Is this the year Arsene Wenger finally wins back the Premier League title?

Scott Hutchison, US Partner

Premier League winners: Manchester United
Top four: Manchester City (2nd), Chelsea (3rd), Arsenal (4th)
Relegated: Brighton & Hove Albion, Huddersfield Town, West Bromwich Albion
Overachievers: Crystal Palace – Frank de Boer guides the Eagles to a nice finish alongside the big boys.
Underachievers: Tottenham Hotspur – The Wembley hoodoo comes for Spurs again.
Golden Boot: Romelu Lukaku (Manchester United)
Signing of the season: Javier Hernandez (West Ham United) – The Mexican is an absolute steal for what he’ll do on the pitch and pure highway robbery for what he’ll do for the club in the North American market.

FA Cup winners: Manchester City
League Cup winners: Everton

UEFA Champions League winner: Chelsea
UEFA Europa League winner: Celtic

Random prediction: My prediction that Dortmund’s Christian Pulisic would move to the Premier League didn’t come true in 2016-17 but he will crush it in Germany this season, becoming one of the darlings of the 2018 FIFA World Cup. That move to England will be a superstar signing come the summer of 2018.


So, that’s what we think will go down during this season’s Premier League campaign. But what do you think? Send us your predictions by getting in touch via our FacebookTwitter and Instagram pages!

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