24th January 1942 — 12th January 2026
Edward Freedman
Founder & Former Chairman of IconsIt's with great sadness that I have to say that Icons' founder and Chairman, Edward Freedman, passed away peacefully in January 2026. He was 84 and had battled cancer for a while.
His funeral was full of friends he'd made from the world of sport. What was noticeable was that everyone had a story about Edward that reflected his passion, enthusiasm and above all his humanity. He loved his family, friends and football and lived his long life to the fullest.
I remember being with him at the 2018 World Cup England semi final and he casually mentioned that he was at Wembley in '66 and Turin in '90. We wondered if anyone else in the world was at all three.
He truly was the original Icon.
Rest In Peace— Dan Jamieson, CEO, Icons.com
01 / Chief ExecutiveLeading Icons
Steering the business day to day — from signings to strategy.
Dan Jamieson with Lionel Messi
Dan Jamieson
As Icons CEO, Dan runs the business day to day, overseeing the marketing and supply operations, negotiating third-party deals and planning the growth of the company.
Graduating with an Economics degree from Cambridge University, Dan worked in media marketing for 13 years, with stints at the Guardian & Observer newspapers, Channel 4, and as Head of Marketing for Capital Radio. He then joined Zone, Icons' former parent company, for three years as a digital strategist, developing the plan for the Icons website re-launch in 2008.
Liverpool — a dedicated Red since the glory years of the 70s and 80s.
Leo Messi
Diego Maradona, Ian Rush, Paul Gascoigne
Kenny Dalglish
The 2005 UEFA Champions League final in Istanbul.
Former player-chairman of Grantchester Road Sunday League. These days, glory is recreated in the back garden with the kids.
02 / LeadershipSenior Leadership Team
The directors steering Icons across strategy, operations, sales and finance.
Richard Daish
Richard Daish
As Global Marketing Director, Rich oversees Icons' marketing strategy worldwide, driving brand growth and visibility across all channels and markets.
Rich has always worked at the heart of sport and business, with roles at Chelsea Football Club, Nike, Garmin and the LTA before joining Icons.com.
Southampton
Lamine Yamal, Vitinha — and his daughter Alba, who is 3 and both-footed.
Ronaldinho, Rooney, Gazza, Lineker, Bale, Zola, Messi
Ronaldinho, Rooney, Gazza, Bale, Lineker, Zola, Messi
Watching Lineker and Gazza play together at the Dell in 1989 with his brother and Dad — Gazza scored. Gazza's goal vs Scotland at Euro 96 was iconic. Bale's overhead kick in the 2018 UEFA Champions League Final was incredible.
Top goal scorer every season as a kid — loved every kick.
Ben Soley with Gareth Bale
Ben Soley
As Sales Director, Ben is responsible for delivering Icons' ranges to the football-loving world, managing the company's many official licenses including FIFA, UEFA and Lionel Messi.
Ben joined Icons fresh out of the University of Essex with a degree in Psychology. He previously ran two radio shows and a weekly club night — the skills he picked up there, along with a strong work ethic, translate directly into the sharp end of licensing negotiation.
Liverpool. A lad from London who still gets to Anfield on the regular — in the ground for the highs of the 2019 Champions League triumph to the lows of that Gerrard slip.
Luka Modric, Virgil van Dijk, Memphis Depay
Robbie Fowler, Ronaldo Nazario, Roberto Carlos
Steven Gerrard, Xabi Alonso, Dennis Bergkamp
Liverpool winning the UEFA Champions League in 2005 — and, painfully, Cantona's chip against Sunderland.
'Player of the Week' at QPR youth sessions, and an undefeated Championship Manager 2011 FA Cup run without a keeper.
Darren Gavigan
Darren Gavigan
As Product & Technology Director, Darren oversees the development and delivery of Icons' digital platforms and product systems, ensuring the technology behind the business runs as smoothly as the front-end experience for customers.
Darren brings extensive experience in product and technology leadership to Icons, driving innovation across the company's digital operations.
Tottenham Hotspur
Harry Kane
Glenn Hoddle
Spurs winning the Europa League.
Sunday league top goal scorer.
Alfie Hussey with Lionel Messi
Alfie Hussey
As Operations Director, Alfie ensures the company's daily activities run efficiently, cost-effectively and in line with its strategic goals. His remit spans the Warehouse Team, Framing Team and Customer Services — organising the people and resources that make Icons' global signing sessions possible, wherever in the world they take place.
After completing A Levels in Sport, History, English and Psychology, Alfie moved into the digital remote care industry, where his passion for helping people took hold. In April 2023 his dream job came to fruition at Icons, when a love for sport and a passion for customer support finally aligned. Now progressing through the Icons structure as Operations Director, supporting the internal team is his top priority.
A neutral — but raised watching Southampton FC at St Mary's.
Jude Bellingham — hoping he can help lead England to their first trophy in 60 years.
Cristiano Ronaldo — stayed up late as a kid for Match of the Day, then set the alarm for the morning repeat just to watch him all over again.
Luis Suárez dominating a game for Inter Miami. Even in the twilight of his career, he was head and shoulders above the rest of the field.
As a huge golf fan, watching Rory McIlroy win the Masters in 2025 to complete the career Grand Slam — one of the best things he's ever seen.
Always big for his age, Alfie loved playing centre back and throwing in crunching tackles at school and club level. A bit of Sunday league too — until his knees had other plans.
03 / MarketingMarketing Team
Content, creative, campaigns and commerce — the storytellers of the Icons brand.
Ryan Butterworth with Lionel Messi
Ryan Butterworth
Ryan leads content marketing at Icons, overseeing and creating multimedia output across Icons.com, its social channels and the wider brand. He's also a core member of the Icons signing team, travelling around the world to assist in private signing sessions with the game's biggest names — and a regular face on Icons' eBay Live broadcasts.
Ryan studied Media & Communications at Bournemouth University before cutting his teeth at the Walt Disney Company and the BBC. A keen musician who has performed and toured across Europe, he brings a creative, storytelling background to the world of sports memorabilia — shaping how Icons' collections are introduced to collectors around the globe.
Southampton
Lionel Messi
David Beckham & Ronaldinho
Cristiano Ronaldo and Lionel Messi at the 2022 FIFA World Cup in Qatar — an unforgettable experience.
Being at Wembley in 2024 and hearing the final whistle confirm Southampton's return to the Premier League.
Former academy player — career cut short by injury.
Harvey Harrington with Lionel Messi
Harvey Harrington
As Social Media Manager, Harvey is responsible for creating and overseeing all social media content across Icons, alongside the brand and content videos produced for Icons' partners and licensees — including FIFA, the UEFA Champions League, Manchester United and FC Barcelona.
Harvey came to Icons straight out of Bournemouth University, where he studied Media Production. A lifelong sports obsessive, he plays football, golf, tennis and cricket — and brings that same all-rounder mentality to the breadth of content he creates for the Icons brand.
Lifelong Manchester United fan — with early memories of the Fergie days and the 2008 UEFA Champions League final.
Bruno Fernandes, Lamine Yamal
Cristiano Ronaldo
Lionel Messi, Vinicius Jr
Mbappé's second goal in the 2022 FIFA World Cup Final — an incredible strike to finish a comeback that set up the best conclusion to a football match we'll likely ever see, before Messi lifted the trophy.
Spent his early years as a lightning-quick striker at academy level — until 16, when he discovered Pringles. Now plays Saturday league as a solid right back, with back-to-back domestic doubles to his name.
Isobel Baker with Lautaro Martínez
Isobel Baker
As Marketing Executive, Isobel photographs and edits the new products from Icons' latest signing sessions, handling the full process from shoot to upload and contributing to ongoing website updates.
Isobel graduated from Nottingham Trent University with a degree in Marketing in 2023, joining the Icons team later that year.
West Ham
Jarrod Bowen
Andy Carroll
Matty Healy
West Ham's UEFA Europa Conference League win in 2023.
Apart from kicking a ball around the garden with her Dad as a kid, Isobel's playing record is non-existent — and she's at peace with that.
Alistair Hunter with Son Heung-min
Alistair Hunter
As Senior Editor of Icons.com, Alistair creates multimedia content across the site, its social channels and every other Icons output. He's a key part of the signing team too, travelling the world to assist in private sessions with the planet's best footballers.
Alistair graduated from the University of Sunderland with a degree in Sports Journalism in 2013. He was Sports Editor of the campus magazine, Football Editor of a local sports site and a community radio presenter. His work has appeared in the Guardian, Independent, FourFourTwo and the official UEFA Champions League magazine.
Glasgow Rangers by birth, Cambridge United by passion, San Francisco 49ers by obsession.
Lionel Messi — or his English equivalent, Cambridge United's Harrison Dunk.
Johan Cruyff, Roberto Baggio, Ally McCoist, George Kittle
Messi, Iniesta, Ronaldo, Patrick Mahomes — and lately Jude Bellingham.
Cambridge United's Non-League double at Wembley, ending a nine-year exile from the Football League.
A once-promising goal-hanger. Now prefers to manage — 7th out of 250,000 in the 2014 World Cup Fantasy game.
04 / OperationsOperations Team
Fulfilment, framing, logistics and customer care — delivering Icons to the world.
Bradley Nichol
Bradley Nichol
Bradley works across customer services, dispatch and framing, covering the full journey from order through to delivery.
Before Icons, Bradley worked on site doing brick repointing. A change of pace, but the work ethic carried straight over.
AFC Bournemouth. Season ticket holder since the age of 5, with only three home games missed since. Goes to most away games too. Up the Cherries.
Antoine Semenyo, Junior Kroupi, Alex Scott
Brett Pitman, Harry Arter, Arthur Boruc, John Terry
Cristiano Ronaldo (against AFCB), Alexis Sánchez, Eden Hazard
Bournemouth vs Bolton, promoted to the Premier League for the first time ever. Then a week later, beating Charlton away 3-0 at full time while Sheffield Wednesday scored against Watford last minute to hand them the Championship title.
Walked out at Dean Court with Liam Feeney. The closest he ever got to playing on a football pitch. Up the Cherries.
Sam Dennis
Sam Dennis
As Warehouse Manager, Sam oversees the day-to-day running of Icons' warehouse — managing inventory control, logistics coordination and health and safety compliance to keep everything moving smoothly.
Sam's background spans a range of warehouse environments, building a strong foundation in stock management, logistics and operational processes before joining Icons.
Manchester United
Bruno Fernandes
Cristiano Ronaldo
Cristiano Ronaldo — against Southampton in the 2005 FA Cup, and he scored.
The "Ole has won it" moment in the 1999 Champions League Final.
Played for Manchester United for a few years — even if it was only on FIFA.
Jack Hawkins
Jack Hawkins
As one of Icons' framing experts, Jack is responsible for building and assembling the display frames that present Icons' signed memorabilia at its best.
Jack previously worked in silicon manufacturing as a toolmaker, specialising in 3D CAD design. He left shortly after Covid to go travelling around South East Asia before moving to Bournemouth and landing a job at Icons.
Brighton
Lionel Messi
Wayne Rooney
Mo Salah
Messi winning the World Cup.
Hung the boots up after finishing school.
Steve Atkins
Steve Atkins
As Warehouse Assistant, Steve supports the Icons warehouse operation — from delivery driving to hands-on fulfilment, keeping orders moving.
Steve started at Icons on the delivery side before moving into the warehouse to support day-to-day operations.
Spurs
Mickey van de Ven, Lucas Bergvall, Harry Kane
Glenn Hoddle
Steve Perryman and David Beckham
Ricky Villa's FA Cup goal — one of the greatest Wembley goals of all time.
Played in goal for school and Sunday League youth team. Managed Willesden Sports Youth Team to the County Cup final at Craven Cottage (lost 3–2), then went one better — winning the Youth Cup Final at Wembley 13–0.
David Cox with Lionel Messi
David Cox
As Head of Products, David is responsible for sourcing all of Icons' products in preparation for signings and ensuring the sites are fully stocked with the best stars from around the world.
After working in operational roles across the fitness and private education industries, David began his journey with Icons in June 2021.
Manchester City — forced into it by his Dad in the early 90s, having endured the lows of Division 2 and lived through the more recent highs of winning the UEFA Champions League.
Erling Haaland
Shaun Goater
Lionel Messi
A toss-up between City's first league title (‘AGUERRROOOOOO’) and winning the UEFA Champions League for the first time in 2023.
Reached the heights of the Dorset Premier League in his younger years. Now gets rings run around him for Sturminster Marshall in Dorset Division 2.
Daniel Rushton with Lamine Yamal
Daniel Rushton
As Customer Service Manager, Daniel oversees day-to-day customer enquiries and ensures a smooth experience from order through to delivery. His role involves resolving complex issues, managing relationships with Icons' courier partners and working closely with internal teams to improve processes and maintain a high standard of service.
Originally from Birmingham, Daniel has always had a strong interest in sport, music and writing. Before Icons, he worked in a car body repair garage, an environment that taught him a lot about dealing with people and thinking on his feet. He later moved to Brighton and worked in PR, writing press releases for stage lighting companies and developing long-standing relationships with corporate clients.
Birmingham City. Growing up in Birmingham, it was hard not to. Supporting Blues has definitely helped develop a thick skin and keep expectations in check.
Jay Stansfield, Jude Bellingham, Carlos Vicente, Martin Odegaard, Antoine Semenyo
Thierry Henry, Ronaldinho, Steven Gerrard, Cristiano Ronaldo, Luis Figo, Roberto Carlos
Jude Bellingham, Thierry Henry, Steven Gerrard, David Silva, Cristiano Ronaldo, Luka Modric, Geoff Horsfield... Stern John.
Most would assume the 2011 League Cup Final and that famous Obafemi Martins winner. But it was earlier in that same run: the quarter-final against Villa. Nikola Zigic's last-minute goal gave a real sense that something special was possible. Honourable mention to Brugge away in the Europa League the following season, Chris Wood's 110th-minute winner in front of the Blues fans.
Sheldon Royals' top scorer for three consecutive seasons until ligament damage cut the run short. These days it's back to basics: kicking a ball around the Icons car park, using industrial bins as goals and occasionally the warehouse roof. Now an up-and-coming manager, sitting 12th in the Premier League with Birmingham City and quietly pushing for a top-ten finish in their first season back in the top flight. Remember the name.
05 / TechnologyTechnology Team
The engineers building the platforms behind Icons.com and every digital touchpoint.
Chris Ridgers
Chris Ridgers
Working within the Product and Technology department, Chris solutions technical tools to smooth business operations and manage big data across the Icons ecosystem.
Started life as a musician and sound engineer, before falling into tech by designing and selling MySpace profiles during university. It's been a slightly unconventional route into enterprise technology, but it worked out.
Spurs — the first team he "completed" in the 1995 Premier League sticker book. Down to the last sticker between Spurs and Norwich, so he thinks he lucked out.
Pape Matar Sarr
Alan Shearer
Not been lucky enough to get to a match — yet.
Spurs' UEFA Europa League win in 2025.
All victories lie within FIFA.
Dava Gordon
Dava Gordon
Dava specialises in maintaining and improving the Icons website — which is a polite way of saying he stops things breaking, fixes them when they do, and occasionally introduces new problems in the name of "features." Most of his time is spent battling bugs, optimising systems and making sure the site doesn't collapse the second real customers arrive. Think of it as digital firefighting — but the fire is invisible, and sometimes he started it three days ago.
A Computer Science MSc graduate from John Moores University in Liverpool, Dava has over 20 years in software development. Before Icons, he was a Lead Developer on high-traffic e-commerce platforms, where he developed a strong ability to stay calm while everything around him was very much not. He has AuDHD, which he describes as accidental time travel — sitting down for "five minutes" and suddenly it's tomorrow and he's warp-speed optimised a database query that wasn't even slow.
Briefly played for Everton Young Boys as a kid, until a fight with a car ended his playing career. In hindsight, that was the origin story — he stopped trying to stop goals and started stopping bugs, which he's significantly better at and requires less running.
Having spent more time with stack traces than Sky Sports lately, Dava's current football knowledge is cached but not refreshed.
Linus Torvalds — a far greater impact on Dava's life than any centre-forward, and his work has crashed fewer systems.
A production server hitting 100% CPU during a flash sale. Adrenaline, panic, rapid decision-making — absolute cinema. They survived. He's counting it as a world-class save.
That exact moment when a bug that's made no sense for hours suddenly clicks. Everything lines up, the fix works, the deploy goes out, nothing breaks. His 90th-minute winner — except instead of a crowd cheering, it's just him staring at the logs thinking finally.
A goalkeeper in the early 90s until injury forced an early retirement. Has since transitioned into a career preventing issues instead of diving at them — much more efficient and significantly fewer bruises. Still undefeated against production bugs on the good days.
06 / SalesSales Team
The dealmakers bringing Icons' products and licensed collections to customers worldwide.
Beata Pivoras-Czarnik
Beata Pivoras-Czarnik
Working within the Sales department, Beata focuses on the day-to-day management of Icons' international client accounts — making sure the journey from signing session to customer's front door is as smooth as possible, wherever in the world they are.
Several years in hospitality and customer service across London before a move to Dorset led to Icons in 2019.
Chelsea
Cole Palmer, Beth Mead
Frank Lampard
Eden Hazard
The 2022 World Cup — being away from the UK at the time, it was a great way to connect with people and follow the drama of the knockout stages.
Mostly limited to school PE lessons as a self-described "social" player. These days, she leaves the athletic displays to the professionals at Icons' signings.
07 / USAIcons USA
Our team stateside, growing Icons and fulfilling memorabilia across North America.
Scott Hutchinson
Scott Hutchinson
As head of Icons' US office, Scott is focused on growing the company's footprint across the States — building partnerships, creating opportunities and helping American fans connect with the biggest stars in the game.
Scott's journey with Icons started back in 2010, when the company was a client of a soccer marketing agency he co-owned. From 2010 to 2016, he helped drive Icons' growth in America. It's a real privilege to be back — and part of the company — at such an exciting time for soccer's rise stateside.
Chelsea blue since 1997, long before Abramovich — which he likes to think earns him a bit of street cred.
Reece James, Estevão
Frank Lampard, David Beckham — and José Mourinho (managers count, right?).
All the Chelsea greats, plus Messi, Zidane, the original Ronaldo, Beckham, Thierry Henry and Rooney.
Joining Dan and Ben at Anfield for Liverpool v. Chelsea in 2014 — not expecting Gerrard to slip, Chelsea to win 2–0, and his first away end experience to be quite that memorable.
Built more for basketball than soccer, he hung up the cleats early. But nearly two decades working in the sport — and witnessing its meteoric rise in the US firsthand — has more than made up for it.
Ryan Jones
Ryan Jones
Ryan supports Icons' US operations and expansion, focusing on customer experience and order fulfilment to drive growth in the American market. He's passionate about building on the brand's reputation by developing new partnerships and connecting fans with meaningful pieces that celebrate their love for the game.
Ryan earned his undergraduate degree from Marywood University in the US and a master's from Leeds Beckett University in the UK. Over the past decade, he's built extensive coaching experience across five US colleges and four youth clubs on both coasts. The beautiful game has always been — and continues to be — a central part of his life.
Long-time Manchester United fan — got to enjoy a Champions League night against Shakhtar Donetsk at Old Trafford.
Messi, Harry Kane, Ronaldo, Chloe Kelly, Marta, Rose Lavelle
Sir David Beckham, Paul Scholes, Ryan Giggs, Wayne Rooney, Ronaldinho, Abby Wambach, Mia Hamm
Ronaldinho, Eto'o, Rooney, Dea, Giggs, Van Persie
Winning the West Yorkshire Riding Cup with Eccleshill United FC against Harrogate Town — with his dad in the stands.
Played youth at a high level across the US before attending Marywood University (inducted into their Hall of Fame in 2024). Won the Gold Medal at the 2013 Maccabiah Games, then crossed the pond to study at Leeds Beckett and play for non-league side Eccleshill United FC. Had the chance to play a friendly alongside John Rooney and Bury FC vs Huddersfield, and matches with Bradford City's U23s. After a training stint with Bradford City under Phil Parkinson, signed a professional contract with PS Kemi Kings in Finland's second division.
Harvey Philip James
Harvey Philip James
Harvey leads Icons USA's onsite operations, covering daily order management, stock oversight, intern staff, compliance and regulations.
A Sports Management graduate from the University of Massachusetts, Harvey completed internships in collegiate athletics focusing on operations, communications and compliance before joining Icons.
Arsenal. Wenger tricked him into supporting them through his free-flowing football.
Fede Valverde, Vitinha
Michael Laudrup, Santi Cazorla, Thierry Henry
Lionel Messi, Luka Modric, Antoine Griezmann
Reiss Nelson's last-minute winner against Bournemouth in 22/23. Never falling for something like that again. At least he knows better now.
Won his school's first-ever inter-school championship. Been chasing that high since.