Doing Good
If we're going to profit from the sport that brings millions together, we have an obligation to operate with integrity, give back to communities, and protect the planet for future generations.
That's not just a statement on a page. It's a commitment that runs through everything we do at Icons.com, from how we package our products to who we choose to partner with.
The Road to B Corp Certification
B Corp status isn't just a logo. It's one of the world's most rigorous certifications for social and environmental performance, accountability, and transparency. Only companies that meet the highest verified standards earn it.
Why B Corp?
We've embarked on one of our most ambitious goals yet: achieving B Corp certification. From overhauling our supply chain and packaging to restructuring governance and employee wellbeing programs, we've transformed how we operate at every level. We've audited our carbon footprint, introduced community initiatives supporting grassroots football, and committed to full transparency in our impact reporting.
Follow our journey: Our CEO Dan Jamieson has documented the full 10-step process in detail on the Icons.com blog.
Our Charity Partners
We work with organisations that share our belief that sport can change lives, and that every community deserves opportunity.
Julia's House
Children's hospice providing care to families across Dorset and Wiltshire, right on our doorstep.
Greenhouse Sports
Using sport and mentoring to develop young people in disadvantaged communities across London.
The 23 Foundation
Using sport to inspire and empower disadvantaged young people across the UK.
Nova New Opportunities
Supporting North Kensington's most vulnerable communities through education, guidance and social change since 1983.
Leo Messi Foundation
Working to ensure access to education and healthcare for vulnerable children around the world.
Didier Drogba Foundation
Providing health and education support to communities across Africa.
We also work with Charity Stars, connecting the world of sport and entertainment with charitable causes through unique memorabilia experiences.
Our Green Credentials
Sustainability isn't a marketing exercise. It's a long-term commitment to reducing our footprint across every part of the business.
Flexi-Hex Packaging
We use Flexi-Hex's patented honeycomb paper sleeves, a plastic-free, recyclable, and biodegradable protective packaging solution made from recycled paper.
Removing Plastic
We're actively working to remove all plastic from our packaging, replacing it with sustainable alternatives across our product range.
Sustainable Framing
Our framing partners use sustainably sourced materials, ensuring the products that display our memorabilia are as responsible as the business behind them.
Offsetting All Travel
Our signing sessions take us around the world. We offset all business travel to ensure our carbon footprint is accounted for.
Electric Car Scheme
We offer an electric car scheme for our team, making it easier and more affordable for employees to switch to zero-emission vehicles.
Carbon Footprint Audit
We've completed a full audit of our carbon footprint as part of the B Corp certification process, identifying key areas for reduction.
Looking After Our Team
A great company starts with how it treats the people who work there. We're building a workplace our team is proud of.
EMI Share Scheme
Our Enterprise Management Incentive scheme gives team members a real stake in the success of the business they're helping to build.
Employee Committee
A dedicated employee committee gives our team a voice in how the business is run, with direct input into decisions that affect their working lives.
HR Consultant
We've brought in dedicated HR expertise to ensure our policies, wellbeing support and working practices meet the highest standards.
Restructured Governance
As part of our B Corp journey, we've restructured our governance and employee wellbeing programs to put people at the centre of every decision.