{"id":4923,"date":"2026-04-10T09:57:17","date_gmt":"2026-04-10T09:57:17","guid":{"rendered":"https:\/\/www.icons.com\/news\/?p=4923"},"modified":"2026-04-10T09:58:05","modified_gmt":"2026-04-10T09:58:05","slug":"a-fresh-look-for-our-holograms-same-trusted-authentication","status":"publish","type":"post","link":"https:\/\/www.icons.com\/news\/2026\/04\/10\/a-fresh-look-for-our-holograms-same-trusted-authentication\/","title":{"rendered":"A Fresh Look for Our Holograms, Same Trusted Authentication"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At Icons.com, every piece of memorabilia we sell carries more than just a signature; it carries a promise. That promise has been represented for years by the tamper-evident hologram fixed to each item we authenticate, a small but vital marker that connects your collectable back to us and to the moment it was signed. Over the coming weeks, you&#8217;ll start to notice that the hologram looks a little different. We wanted to take a moment to explain why.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What&#8217;s changing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re rolling out a new hologram design across our range. It&#8217;s a visual refresh \u2014 updated finish, refined detailing, and a cleaner look that sits better alongside our current branding. You may see both the old and new holograms in circulation for a short period as we transition stock, and that&#8217;s completely normal. Items already in your collection remain exactly as authentic as the day you bought them. Nothing about their value, provenance, or certification changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What&#8217;s <em>not<\/em> changing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the important part: the process behind the hologram is identical to what it&#8217;s always been. Every item we sell is still signed in person at a private signing session attended by an Icons.com representative, photographed throughout, matched to a certificate of authenticity, and logged in our database. The hologram is simply one component of that wider process, part of our TripleLock\u2122 authentication system, which combines in-person witnessing, photographic evidence, and a unique certificate reference so that every piece can be verified long after it leaves our hands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, we haven&#8217;t changed how we authenticate. We&#8217;ve just updated how the sticker looks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why now?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Authentication markers need to evolve. As print and security technology move on, so do the standards we hold ourselves to. Refreshing the hologram gives us a chance to bring the design in line with the rest of our brand while also taking advantage of improved materials. It&#8217;s a small step, but one that reflects the care we put into every stage of the process, from the signing room to the moment a piece arrives at your door.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For existing collectors<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you already own items authenticated under the previous hologram, there&#8217;s nothing you need to do. Your certificate of authenticity, your database record, and your piece&#8217;s provenance all remain fully valid and fully supported. Both the old and new holograms will be recognised by our team indefinitely, and any future verification requests or simple peace of mind will be handled exactly as they always have been.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Questions?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you spot the new hologram on a recent purchase and want to double-check anything, our team is always happy to help. Drop us a line, and we&#8217;ll walk you through it.<br><a href=\"mailto:customersupport@icons.com\" target=\"_blank\" rel=\"noopener\" title=\"\">customersupport@icons.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As ever, thank you for trusting Icons.com with the pieces that mean the most to you. The look may be evolving, but the standards never will.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Icons.com, every piece of memorabilia we sell carries more than just a signature; it carries a promise. That promise has been represented for years by the tamper-evident hologram fixed to each item we authenticate, a small but vital marker that connects your collectable back to us and to the moment it was signed. Over&#8230; <\/p>\n<div class=\"read-more navbutton\"><a href=\"https:\/\/www.icons.com\/news\/2026\/04\/10\/a-fresh-look-for-our-holograms-same-trusted-authentication\/\">Read More<i class=\"fa fa-angle-double-right\"><\/i><\/a><\/div>\n","protected":false},"author":2,"featured_media":4925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/icons.com\/news\/wp-content\/uploads\/2026\/04\/New-holo-scaled.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pfQcey-1hp","jetpack-related-posts":[{"id":344,"url":"https:\/\/www.icons.com\/news\/2015\/12\/10\/icons-launch-their-exclusive-signed-and-match-worn-section\/","url_meta":{"origin":4923,"position":0},"title":"Icons Launch Exclusive &#8216;Signed &#038; Match Worn&#8217; Section","author":"Icons.com","date":"December 10, 2015","format":false,"excerpt":"Icons work with the world\u2019s best players and today we are proud to launch our new and exclusive signed and match worn section. These are authentic, unique, game-used items direct from some of the greatest players on the planet.\u00a0But how do you know these shirts are the real deal?\u00a0 Icons\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/www.icons.com\/news\/category\/announcements\/"},"img":{"alt_text":"Andres-Iniesta","src":"https:\/\/i0.wp.com\/www.icons.com\/news\/wp-content\/uploads\/2015\/12\/Andres-Iniesta.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.icons.com\/news\/wp-content\/uploads\/2015\/12\/Andres-Iniesta.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.icons.com\/news\/wp-content\/uploads\/2015\/12\/Andres-Iniesta.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.icons.com\/news\/wp-content\/uploads\/2015\/12\/Andres-Iniesta.png?resize=700%2C400 2x"},"classes":[]},{"id":4521,"url":"https:\/\/www.icons.com\/news\/2025\/11\/25\/the-lengths-we-go-to-why-icons-is-different\/","url_meta":{"origin":4923,"position":1},"title":"The Lengths We Go To: Why Icons Is Different","author":"Icons.com","date":"November 25, 2025","format":false,"excerpt":"At Icons, we don't just sell signed memorabilia; we deliver experiences that match the magnitude of the names on our products. When you're dealing with pieces signed by the world's greatest athletes, standard service isn't an option. Recently, our team embarked on a 36-hour journey to hand-deliver a collection of\u2026","rel":"","context":"In &quot;Collector's Club&quot;","block_context":{"text":"Collector's Club","link":"https:\/\/www.icons.com\/news\/category\/collectors-club\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/11\/IMG_3824-copy-edited.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/11\/IMG_3824-copy-edited.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/11\/IMG_3824-copy-edited.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/11\/IMG_3824-copy-edited.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1494,"url":"https:\/\/www.icons.com\/news\/2018\/02\/28\/from-our-ceo-authenticity-is-everything\/","url_meta":{"origin":4923,"position":2},"title":"From Our CEO: Authenticity Is Everything","author":"Icons.com","date":"February 28, 2018","format":false,"excerpt":"The dictionary definition of authenticity is \u201cnot false or copied; genuine, real\u201d and I spend every minute of every day worrying about it. Why? Because I run the\u00a0world\u2019s leading signed football memorabilia company,\u00a0Icons Shop Limited, and we constantly need to reassure our customers that our items are genuine. If Icons\u2026","rel":"","context":"In &quot;From Our CEO&quot;","block_context":{"text":"From Our CEO","link":"https:\/\/www.icons.com\/news\/category\/from-our-ceo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.icons.com\/news\/wp-content\/uploads\/2018\/02\/Authenticity-is-Everything-Blog-Post-1024x649.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.icons.com\/news\/wp-content\/uploads\/2018\/02\/Authenticity-is-Everything-Blog-Post-1024x649.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.icons.com\/news\/wp-content\/uploads\/2018\/02\/Authenticity-is-Everything-Blog-Post-1024x649.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":38,"url":"https:\/\/www.icons.com\/news\/2015\/06\/15\/icons-becomes-worlds-largest-football-memorabilia-company\/","url_meta":{"origin":4923,"position":3},"title":"Icons Shop Limited Becomes The World&#8217;s Largest Football Memorabilia Company","author":"Icons.com","date":"June 15, 2015","format":false,"excerpt":"ICONS BECOMES WORLD\u2019S LARGEST FOOTBALL MEMORABILIA COMPANY - Marka PJSC acquires a majority stake in Icons Shop Limited - Icons buys assets of A1 Sporting Memorabilia, to create world\u2019s largest football memorabilia company London \u2013 June 15, 2015 \u2013 Icons Shop Limited, the UK-based signed memorabilia company today announced that\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/www.icons.com\/news\/category\/announcements\/"},"img":{"alt_text":"image (4)","src":"https:\/\/i0.wp.com\/www.icons.com\/news\/wp-content\/uploads\/2015\/10\/image-4.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3938,"url":"https:\/\/www.icons.com\/news\/2025\/05\/19\/andy-brassell-with-its-finals-here-has-uefas-club-comp-revamp-worked\/","url_meta":{"origin":4923,"position":4},"title":"ANDY BRASSELL: Has The UEFA Club Comp Revamp Worked?","author":"Icons.com","date":"May 19, 2025","format":false,"excerpt":"Ahead of the three intriguing finals, we find ourselves reviewing a new era for UEFA club competition. It started with a revamp few understood \u2013 or few cared to understand. Now we\u2019re approaching the moment of truth in the 2024-25 season it feels as though the new UEFA Champions League\u2026","rel":"","context":"In &quot;Previews and Predictions&quot;","block_context":{"text":"Previews and Predictions","link":"https:\/\/www.icons.com\/news\/category\/previews-and-predictions\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/05\/UEFA-Club-Finals.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/05\/UEFA-Club-Finals.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/05\/UEFA-Club-Finals.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/05\/UEFA-Club-Finals.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":4006,"url":"https:\/\/www.icons.com\/news\/2025\/06\/06\/from-our-ceo-as-luis-enrique-proves-authenticity-is-everything\/","url_meta":{"origin":4923,"position":5},"title":"FROM OUR CEO: As Luis Enrique Proves, Authenticity Is Everything","author":"Icons.com","date":"June 6, 2025","format":false,"excerpt":"Authenticity is everything. Always. Luis Enrique won the UEFA Champions League with Paris Saint-Germain last weekend, becoming only the sixth man to win the title with two different teams. He's a true icon of the game. Eleven years ago I wrote \u201cauthenticity is everything\" because without it we have nothing.\u2026","rel":"","context":"In &quot;From Our CEO&quot;","block_context":{"text":"From Our CEO","link":"https:\/\/www.icons.com\/news\/category\/from-our-ceo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/06\/Dan-Jamieson-and-Luis-Enrique.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/06\/Dan-Jamieson-and-Luis-Enrique.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/06\/Dan-Jamieson-and-Luis-Enrique.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/icons.com\/news\/wp-content\/uploads\/2025\/06\/Dan-Jamieson-and-Luis-Enrique.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.icons.com\/news\/wp-json\/wp\/v2\/posts\/4923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icons.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icons.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icons.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icons.com\/news\/wp-json\/wp\/v2\/comments?post=4923"}],"version-history":[{"count":2,"href":"https:\/\/www.icons.com\/news\/wp-json\/wp\/v2\/posts\/4923\/revisions"}],"predecessor-version":[{"id":4926,"href":"https:\/\/www.icons.com\/news\/wp-json\/wp\/v2\/posts\/4923\/revisions\/4926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icons.com\/news\/wp-json\/wp\/v2\/media\/4925"}],"wp:attachment":[{"href":"https:\/\/www.icons.com\/news\/wp-json\/wp\/v2\/media?parent=4923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icons.com\/news\/wp-json\/wp\/v2\/categories?post=4923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icons.com\/news\/wp-json\/wp\/v2\/tags?post=4923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}