Who's Who

Edward Freedman with Lionel Messi.
Edward Freedman with Lionel Messi.

Name: Edward Freedman

Job Title: Non-Executive Chairman, Icons.com

Job Role: Edward brings his vast retail and football knowledge to the Icons operation and is involved in all the major deals, initiatives and decisions.

Background: Edward has over 40 years experience in the retail industry and in the late 80s was Managing Director of Tottenham Hotspur. He then moved to Manchester United and became Managing Director of Manchester United Merchandising from 1992 onwards. Over the next six years he transformed the commercial side of the club's operation and built the Manchester United into the biggest brand in world football. He was also a key player in the formation of the Premier League and was hailed by The Economist as "football's merchandising guru".

Team: Manchester United

Favourite current player: Cristiano Ronaldo

Favourite ever players: Pele, Johan Cruyff, Eric Cantona

Greatest player ever seen live: Pele in the '66 World Cup at Goodison Park when Portugal kicked him off the park

Favourite footballing moment: Has to be winning the World Cup in '66

Playing record: Played for London School Boys then had to go on an actually earn a living

Contact: Phone: 020 7267 3934 Email: [email protected]


Dan Jamieson with Lionel Messi.
Dan Jamieson with Lionel Messi.

Name: Dan Jamieson

Job Title: Managing Director, Icons.com

Job Role: As Icons MD Dan runs business day to day; overseeing the marketing and supply operations, negotiating third party deals and planning the growth of the company.

Background: Graduating with an Economics degree from Cambridge University, Dan has worked in media marketing for 13 years, working for the Guardian & Observer newspapers, Channel 4 and being Head of Marketing for Capital Radio. He worked at Zone, Icons' parent company, for three years as a digital strategist and developed the plan for the Icons website re-launch in 2008.

Team: Growing up in the city in the glory years of the 70s and 80s it was inevitable that he would become a dedicated Liverpool fan.

Favourite current player: Luis Suarez

Favourite ever players: Diego Maradona, Ian Rush, Paul Gascoigne

Greatest player ever seen live: Kenny Dalglish

Favourite footballing moment: Champions League Final 2005, Istanbul

Playing record: Dan is player-chairman of Grantchester Road, a Sunday League football team entering its 14th season and is dreaming of a return to the top flight and a possible cup run.

Contact: Phone: 020 7267 6640 Email: [email protected]


Ben Soley with Luis Suarez.
Ben Soley with Luis Suarez.

Name: Ben Soley

Job Title: Sales & Marketing Manager, Icons.com

Job Role: As Icons Sales & Marketing Manager, Ben is responsible for the marketing of Icons’ range and promoting the Icons brand to the adoring footballing world.

Background: Ben joined the Icons team fresh out of the University of Essex with a degree in Psychology. At the university, Ben ran two radio shows and a weekly club night. He ran thriving promotional campaigns for these that saw the club night become one of the most successful student nights in Colchester. From these experiences, as well as a stint in Vodafone’s Marketing department, Ben knows how to market any product to an audience.

In addition, Ben has had articles published in the university paper and online. His journalistic experience adds depth, and good spelling, to our writing team while his organisational skills make sure promotional drives are run smoothly and efficiently.

Team: Liverpool. As a lad from London, Ben still managed to get to Anfield on a semi-regular basis and is yet to see them loose at home, although they have never won an away game whilst he has been in attendance, which he feels solely responsible for.

Favourite current player:Pepe Reina, Philippe Coutinho, Steven Gerrard.

Favourite ever players: Robbie Fowler, Original Ronaldo and Zidane.

Greatest player ever seen live: Steven Gerrard, Xabi Alonso and Dennis Bergkamp.

Favourite footballing moment:Undoubtedly, Liverpool winning the UEFA Champions League.

Playing record:Winning the F.A. Cup final without a goalkeeper on Championship Manager 2011. In terms of actual playing record, youngster Ben was awarded ‘player of the day’, and later the illustrious ‘player of the week’ award, at Queens Park Rangers training sessions. Unfortunately Ben, like Arsenal, hasn’t managed to add to his silverware collection since 2005.

Contact: Phone: 020 7267 0151 Email: [email protected]


Name: Margaret Plunkett

Job Title: Head of Customer Service

Job Role: Margaret ensures all Icons customers receive the utmost in customer service. Margaret answers customers questions by email and on the phone as well as supervising the delivery of every single order.

Background: Margaret has over 20 years experience in customer service. She has been an invaluable part of the Icons workforce since joining two years ago.


Favourite current player:Alex Oxlade Chamberlain, Olivier Giroud and Gervinho.

Favourite ever players:Dennis Bergkamp, Thierry Henry and Tony Adams.

Greatest players ever seen live:See above.

Favourite footballing moment:Arsenal's league dominance circa the late 1990s.

Playing record:Margaret's playing history is not limited to football, and she actually captained her high school netball team to glory more than once over several years.

Contact: Phone: 020 7267 3934 Email: [email protected]


Alistair Hunter with Messi.
Alistair Hunter with Lionel Messi.

Name: Alistair Hunter

Job Title: Editorial Assistant

Job Role: As Editorial Assistant, Alistair's role is to ensure all the content on Icons' website is up to date, accurate and well written. He is also responsible for the management of our social network presence across all channels.

Background: Alistair graduated from the University of Sunderland with a degree in Sports Journalism. During his three years in the North East, he was the Sports Editor of a campus magazine, Football Editor of a local sports news website and presenter of two community radio sports shows. Alistair has had work published by the Guardian, Independent, FourFourTwo and the UEFA Champions League’s official magazine, among various others. He joins Icons having worked for six months in the Editorial department of a corporate communications company in his home town of Cambridge.

Team: Born to a Glasgow Rangers-supporting father, Alistair is a dedicated follower of both the ‘Gers and Cambridge United, his local team. He is regularly found moaning in the Newmarket Road End at the Abbey Stadium.

Favourite current player: Cambridge United’s Luke Berry. Or his Argentinian equivalent, Lionel Messi.

Favourite ever players: Johan Cruyff, Roberto Baggio, Ally McCoist, Michael Owen.

Greatest player ever seen live: Lionel Messi, Cristiano Ronaldo or Luke Berry.

Favourite footballing moment: Seeing his beloved Cambridge win twice at Wembley in one glorious season, culminating in a play-off final victory that ended a nine-year exile from the Football League.

Playing record: A once-promising goal-hanger for his local Cambridgeshire Mini League team, Alistair now prefers to manage, and took his 2014 World Cup Fantasy Football team to the nosebleed heights of seventh overall.

Contact Email: [email protected]


Name: Scott Hutchison

Job Title: North America Business Development, Central & East Coast Region, Icons.com

Job Role: To expand the profile of the brand and the sales across North America and to forge strategic partnerships with media, retail and brand partners.

Background: After earning his MBA in Marketing from Loyola University of Chicago, Scott has spent 14 years working for global marketing services agencies like Leo Burnett Worldwide, Ogilvy & Mather and Draftfcb. From a soccer perspective, Scott has helped to develop Stateside media sponsorship strategy for SiriusXM Satellite Radio, World Football Daily, FourFourTwo magazine and more.

Team: As a clueless American visiting London for the first time in 1997, I bought a ticket to to see Chelsea v. Arsenal at Stamford Bridge and instantly fell in love with the game. Have followed the Blues ever since...boy, did that decision turn out well for me!

Favourite current player: Frank Lampard

Favourite ever players: Gianfranco Zola, Alan Shearer, David Beckham, Damien Duff

Greatest player ever seen live: Wayne Rooney

Favourite footballing moment: Champions League 2005, John Terry's late header puts Chelsea into the quarter finals and knocks out Barcelona.

Playing record: Being 6 foot 4, you'll either find me in goal for a local rec league or ­preferably out on the basketball court.

Contact: Phone: 1-773-504-7788 Email: [email protected]